How Balto Are Using LinkedIn Ads To Create Demand For A New Category | Episode #20

In this episode, Tukan spoke with the Head of Demand Generation at Balto, Rowen Gray.

Ask most B2B marketers about: "LinkedIn Ads"

And I think the general sentiment/feeling you'll get back will be pretty negative.

👉"They're really expensive"

👉"Google/Facebook ads are better"

👉"Just use organic LinkedIn"

These are the common 'knee-jerk' reactions you'll hear from marketers. 

So, why then... if the general consensus is that they're "too expensive" and that "organic is better" - do they still make sense?

Well, according to Rowen from Balto - they make A LOT of sense.

Especially, when you're trying to educate buyers about a new category & create demand from SCRATCH. 

And in this episode - Tukan get's to the bottom of just how Rowen & the team at Balto are using LinkedIn ads so effectively as well as what they're doing differently from most others "trying to run LinkedIn ads"

If you want to connect with Rowen to ask him about LinkedIn ads, click here