Welcome back to another episode of "It's The Bottom Line that Matters!" Today we have a fantastic episode in store for you. If you've ever wondered how to supercharge your marketing strategies and get the best return on your investment, then this episode is for you. Today, we have a special guest joining us - Travis Lee, the president and co-founder of 3D Mail Results. Travis is an expert in direct mail marketing and has helped countless businesses generate significant returns ...
Oct 31, 2023•50 min•Transcript available on Metacast Welcome to another episode of "It's the Bottom Line That Matters" podcast! In this episode, titled "Sharing Sales Leads," our hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass discuss the importance of communication and collaboration between sales and marketing departments when it comes to sharing leads. They delve into the challenges faced by both sides and how misalignment can hinder productivity. The hosts also explore the concept of "#Smarketing,"...
Oct 24, 2023•21 min•Ep 43•Transcript available on Metacast In this episode of "It's the Bottom Line That Matters," hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass delve into the world of customer complaints and how businesses can effectively address them. They discuss the importance of structuring customer service in a way that demonstrates genuine care for customers and offer insights into creating a process for responding to inbound issues. The hosts also explore the balance between self-service tools and personalized assis...
Oct 17, 2023•28 min•Transcript available on Metacast "Things started out well, but almost immediately went off the rails." "We ran into an unforeseen problem that's going to add nearly 6 months to our timeline.." Now what? Isn't this just how life works? You have a plan, and it almost immediately goes off the rails, into the weeds, and you have to pivot, regroup, and figure out what to do to achieve the desired results. HOW DOES ONE DO THAT? is the burning question, and in this episode, Jennifer Glass, Daniel McCraine, ...
Oct 10, 2023•22 min•Ep 41•Transcript available on Metacast As your business grows, you find you need to be in more than one place at a time, and lacking a time travel/teleportation device (and needing rest yourself anyway), the best solution is to bring on more hands. These might be employees, contractors, or volunteers, each of which is a bit of a different creature, so while the concepts we discuss here are relatively universal, one's approach might need to be massaged a bit. NOTE - this is NOT legal advice. Consult your HR Professional or Employm...
Oct 03, 2023•19 min•Transcript available on Metacast Welcome to another episode of "It's the Bottom Line that Matters!" In today's episode, titled "BottomLine-Success," hosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo dive deep into the concept of success and how to measure it. They explore various definitions of success, from material possessions to personal fulfillment, and discuss the importance of defining success for oneself. Join them as they share personal anecdotes and insights, challenging the noti...
Sep 26, 2023•21 min•Transcript available on Metacast In our latest podcast episode, titled "Bottom Line Podcast Recordings - Lead Gen & Nurturing", hosts Daniel McCraine, Jennifer Glass, and Patricia Reszetylo dive deep into the crucial aspects of lead generation and the importance of nurturing those leads. They shed light on why lead generation is not just about acquiring customers but also about educating and engaging with potential clients. Lead generation, as discussed in the episode, plays a pivotal role in building relationship...
Sep 19, 2023•17 min•Transcript available on Metacast Welcome to another episode of "It's the Bottom Line that Matters." In today's episode, we delve into the topic of getting sponsors for events. Whether you are a nonprofit organization seeking support for your programs, a business hosting community events, or embarking on roadshows to showcase your products, sponsors play a crucial role in defraying costs and expanding your reach. But before we discuss the process of getting sponsors, let's explore the value of being a spons...
Sep 12, 2023•26 min•Transcript available on Metacast In this episode of "It's the Bottom Line That Matters," hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass delve into the world of pitching investors. They explore the crucial aspects of presenting to potential investors, including addressing questions about valuation, explaining the use of investment funds, and highlighting the current state of the business. You will learn about the importance of considering legal risks, providing third-party studies to back up product ...
Sep 05, 2023•32 min•Transcript available on Metacast On this episode of It's The Bottom Line that Matters, we dive into the importance of understanding technology and its impact on increasing bottom lines. Our special guest, Dante White, recognized as one of the top leaders in the tech industry, joins us to discuss how his company, Oppuous, is revolutionizing access to technology solutions. Throughout the episode, we explore key messages such as the need for individuals to understand their goals and make informed decisions about investing in t...
Aug 29, 2023•36 min•Ep 35•Transcript available on Metacast In this episode Jennifer, Patricia and Daniel dive into the fascinating world of text messaging. They highlight its incredible potential as a marketing tool. They reveal the tricks to effectively reaching your audience. Some tricks are using nudges to rekindle connections and reminding clients of appointments. Jennifer touches on special insights on the rules and regulations of text marketing. The hosts discuss innovative strategies like temperature-based triggers for ice cream messages. They al...
Aug 22, 2023•17 min•Transcript available on Metacast Welcome back to another episode of "It's the Bottom Line that Matters" podcast, where we dive deep into all things business. Today, we have an exciting topic that is essential for every entrepreneur out there - how to write a business plan. We understand that crafting a business plan can be a daunting task, but fear not! Our hosts, Daniel McCraine, Jennifer Glass, and Patricia Reszetylo, are here to guide you through the mechanics and logistics of creating a rock-solid business pla...
Aug 15, 2023•30 min•Ep 33•Transcript available on Metacast On this episode of It's the Bottom Line That Matters, our hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass dive into the world of email marketing. After discussing choosing the right platform and setting up campaigns in previous episodes, they shift their focus to analyzing campaigns and nurturing contact relationships. Our hosts emphasize that email marketing is just one tool in the toolbox and should be used alongside other methods such as blogging, social media, and text mess...
Aug 08, 2023•19 min•Transcript available on Metacast On this episode of Its The Bottom Line that Matters, hosts Patricia Reszetylo, Daniel McCraine and Jennifer Glass dive into the world of email marketing and specifically focus on AB testing. They discuss how AB testing involves creating two versions of an email, such as different subject lines or bodies, or even entirely different campaigns, and sending them to a small portion of the email list. The winning email, based on opens, engagements, or desired actions, is then sent to the rest of the l...
Aug 01, 2023•27 min•Transcript available on Metacast On this episode of It's the Bottom Line that Matters, Jennifer, Daniel, and Patricia dive deep into the world of email marketing. They discuss the importance of choosing the right platform and provide valuable insights on various aspects to consider. The hosts stress the significance of having experts available when selecting a provider, as platforms become more complex. They also highlight the need for GDPR compliance and the implications of privacy laws in the United States. The team share...
Jul 25, 2023•16 min•Transcript available on Metacast On this episode of It's the Bottom Line That Matters, we dive into the topic of employee conflict. We start by sharing a real-life example of a situation with a virtual assistant who made a mistake, and how it was handled. We explore the importance of addressing and rectifying mistakes for learning opportunities, instead of just correcting them. We discuss how conflicts can arise in the workplace due to various reasons, such as personal issues, low morale, and attitude problems. We also touc...
Jul 18, 2023•27 min•Transcript available on Metacast On this episode of It's the Bottom Line that Matters, Daniel McCraine and Jennifer Glass delve into the world of negotiating contracts after closing deals. They emphasize the importance of scrutinizing indemnification and force majeure clauses to ensure fairness for both parties involved. Understanding the implications of these clauses and the need for mutual indemnification is key in protecting oneself from potential harm. They provide real-life examples, such as including a clause addressi...
Jul 11, 2023•22 min•Transcript available on Metacast On this episode of It's the Bottom Line That Matters, Daniel McCraine and Jennifer Glass dive into the world of closing deals. They start by addressing the common misconception that reaching out to potential customers only a few times is enough. They stress the importance of persistence and point out that it takes five to eight touchpoints to potentially close a warm lead. They debunk the notion that being busy always equates to productivity or effectiveness and emphasize the need to underst...
Jul 04, 2023•27 min•Ep 27•Transcript available on Metacast On this episode of It's the Bottom Line that Matters, hosts Jennifer, Daniel, and Patricia discuss the importance of websites from a consumer perspective. They explore the entire buyer journey, the use of informative pages with targeted keywords, and the importance of answering questions on the website. They also dive into the limited amount of on-page information about website visitors and stress the need to understand their actions to determine if the website is built correctly. The hosts ...
Jun 27, 2023•23 min•Transcript available on Metacast On this episode of It's the Bottom Line that Matters, the hosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo talk about what to do when plans go awry. They emphasize the importance of early action, generating multiple strategies, and viewing failure as an opportunity to learn and grow. The hosts also share personal experiences and advice on how to handle failed marketing programs and ineffective paths. They conclude by encouraging listeners to focus on their core business strategy...
Jun 20, 2023•24 min•Transcript available on Metacast In this episode, Jennifer, Daniel, and Patricia discuss different marketing tactics and strategies that can help businesses achieve their goals. They offer a range of suggestions, including utilizing direct mail, personalizing marketing content, and creating a fear of missing out to drive sales. The speakers also stress the importance of testing the market and not assuming that what works for one business will work for another. It's essential to identify one's position, resources, and id...
Jun 13, 2023•25 min•Transcript available on Metacast On this episode of It's the Bottom Line That Matters, Jennifer, Daniel, and Patricia explore the necessary changes that businesses need to make for growth. They discuss how businesses can identify the need for change through feedback loops and the importance of getting buy-in from stakeholders when making changes. Additionally, they emphasize the need to assess whether a change will have a real impact on the business before making it. The hosts also touch upon human tendencies to prefer thin...
Jun 06, 2023•14 min•Transcript available on Metacast Have you ever faced a situation that was happening to you because of a legislative or regulatory body was mandating such a change? What about supply-chain issues or other changes that made you look at your business more carefully to ensure you were going to continue operating as close to usual as possible? To some people, change is exciting, but when it comes as a shock and where we cannot control said change, it can be downright nightmarish to others. How we manage change and continue moving fo...
May 30, 2023•21 min•Ep 22•Transcript available on Metacast Some entrepreneurs want to grow to one million dollars or more in annual sales really quickly and continue growing from there. Then there are other folks who are fine with making $100,000 or so in total revenues every year. And still, there are those business owners who are content making $50,000 or less annually, so long as they're covering their expenses. Which of the above is the right way to look at business? The answer... all of them are potentially correct, as long as the owner underst...
May 23, 2023•16 min•Transcript available on Metacast Welcome to our latest podcast episode where Jennifer, Patricia, and Daniel discuss the essential aspects of fostering a positive work culture in small businesses. In this episode, you'll learn about the crucial role of defining and enforcing a positive work culture from the outset, beginning with the job posting and interview process. Our experts emphasize the importance of attracting candidates who share the same values and beliefs as the company to build a productive and harmonious work en...
May 16, 2023•20 min•Transcript available on Metacast As you’re building your business, you’ll get to a stage where you need more than just you to get everything done. This means that you will have to hire, one way or another, other people to work in your business. You need to build a team. How DOES one go about building a team? How do you know what to look for, where to find those people, pick the right ones, and bring them on? In this episode, Jennifer, Daniel, and Patricia talk about these topics, diving into company culture, how to prep for int...
May 09, 2023•18 min•Transcript available on Metacast Your mindset is one of the most important factors that determine your success in business. It is the lens through which you see the world and it influences your thoughts, feelings, and ultimately, your actions. Think about it this way – do you have a millionaire mindset (one that is concerned with how much TIME something will take) or do you have a pauper mindset (one where you are concerned with how much MONEY something will cost)? If you have a pauper mindset, there is a good chance that you a...
May 02, 2023•18 min•Ep 18•Transcript available on Metacast Many professionals and entrepreneurs think they can focus on business and their health will cooperate. We know though that the body tells us what it needs and when it doesn't listen to what it is telling us, it gets a little louder and louder until we are forced to listen. Sometimes, the body can be telling us to slow down by small ailments - headaches, muscle aches, etc., but sometimes it can also make it worse. How can we really listen to what our body is telling us? And how can we make ou...
Apr 25, 2023•40 min•Transcript available on Metacast In this episode, Jennifer, Patricia, and Daniel delve into the topic of creating content on native platforms versus online and offline advertising. They explore the advantages and disadvantages of each approach. Listen as they discuss how businesses can choose the best option for their needs. The hosts explore the benefits of creating content on native platforms. That includes social media channels. On those channels, content can reach a highly targeted audience. You can also engage with users t...
Apr 18, 2023•16 min•Transcript available on Metacast Funnels are one of the greatest inventions, or perhaps, clarification, of the sales process, in decades. Defining this stage of client acquisition made it much easier to organize content, calls to action, and sales-process-actions for the stage the prospect is at. This has been such a huge breakthrough that millions - perhaps even billions - of dollars worth of software, advertising, training and more has been built around it. But while it should definitely be a part of your marketing process, i...
Apr 11, 2023•13 min•Ep 15•Transcript available on Metacast 
