Episode description

Welcome to another episode of "It's the Bottom Line that Matters." In today's episode, we delve into the topic of getting sponsors for events. Whether you are a nonprofit organization seeking support for your programs, a business hosting community events, or embarking on roadshows to showcase your products, sponsors play a crucial role in defraying costs and expanding your reach. But before we discuss the process of getting sponsors, let's explore the value of being a sponsor. Join our hosts, Daniel McCraine, Jennifer Glass, and Patricia Reszetylo, as they share insights on the benefits of sponsorship and how it can enhance your marketing efforts. Get ready to uncover strategies to attract the right sponsors for your events. So, sit back, relax, and let's dive into the world of event sponsorship on "It's the Bottom Line that Matters."

Keywords: getting sponsors for events, nonprofit organization, roadshows, sponsors, investment, reach, marketing, exposure, ideal clients, access, engaging, value, logo, branding, business growth strategies international, return on investment, access or engaging, clear distinction, local places, charity, charitable donation, tax write off, donation, values, sponsor, audience, alignment, copier sponsor, engagement, monetize, health condition, Facebook group, services, products, Polaris, recreational vehicles, motorcycles, off-road equipment, sell the sponsor, ideal audience, address the room.

Key topics:

- Introduction to the podcast and topic of getting sponsors for events

- Importance of sponsors for business owners and organizations

- Value of being a sponsor

- Considerations when being asked to sponsor an event

- Differentiating between access and engagement as a sponsor

- The importance of engagement for small businesses

- The difference between branding and building a business

- Evaluating the value of sponsorships

- The distinction between sponsorships and charitable donations

- Assessing the alignment between sponsors and the audience

- Avoiding sponsors that are not a good match for the audience

- Utilizing sponsors that align with the audience and event

- Monetizing groups or communities through sponsorship opportunities

- Considering the sponsor's ideal audience and their products/services

- Selling the sponsor by providing opportunities for them to address the audience

- The significance of introductions and connections when approaching sponsors.