Episode description

Welcome back to another episode of "It's The Bottom Line that Matters!" Today we have a fantastic episode in store for you. If you've ever wondered how to supercharge your marketing strategies and get the best return on your investment, then this episode is for you. Today, we have a special guest joining us - Travis Lee, the president and co-founder of 3D Mail Results. Travis is an expert in direct mail marketing and has helped countless businesses generate significant returns using innovative and effective strategies.

In this episode, Travis will be breaking down the 5 W's (who, what, where, when, why) and how of direct mail. He'll discuss the value of direct mail in a world dominated by online and email marketing, highlighting the ability to precisely target individuals and control who sees your marketing materials. Travis will also share his frustration with online marketing and why he believes direct mail offers unique advantages.

Whether you're a small business owner or a marketing professional, this episode will provide valuable insights into the world of direct mail and how it can be leveraged for maximum impact. Travis will reveal key tactics and strategies for creating successful direct mail campaigns, and he'll even recommend a must-read book for anyone looking to dive deeper into this marketing approach.

So, grab a pen and paper, get ready to take some notes, and let's dive into this exciting conversation with Travis Lee. But before we get started, make sure to visit his website, 3dmailresults.com, where you'll find additional information about the products we discuss in this episode. From bank bags to pill bottles, Travis has some truly unique and attention-grabbing direct mail ideas that you won't want to miss.

It's time to unlock the power of direct mail and discover what truly matters when it comes to marketing. Stay tuned for an enlightening and informative episode of "It's The Bottom Line that Matters" with your hosts Jennifer Glass, Patricia Reszetylo, and Daniel McCraine and our guest, Travis Lee!

About our guest: Travis Lee is a seasoned marketer with a passion for direct mail campaigns. He firmly believes in the power of this traditional marketing approach and its ability to deliver measurable results. Travis enjoys the fact that direct mail allows him to specifically target and connect with a well-defined audience. Whether it's a list of 100 or 10,000 recipients, Travis knows exactly who he is reaching out to and can tailor his message accordingly. He emphasizes that he doesn't aim to criticize online or other forms of media, but rather believes in using every available tool to create successful marketing strategies.

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