Episode description

On this episode of It's the Bottom Line That Matters, our hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass dive into the world of email marketing. After discussing choosing the right platform and setting up campaigns in previous episodes, they shift their focus to analyzing campaigns and nurturing contact relationships. Our hosts emphasize that email marketing is just one tool in the toolbox and should be used alongside other methods such as blogging, social media, and text messaging.

The episode starts with a discussion on analyzing the results of email marketing campaigns. Jennifer asks for input from Daniel and Patricia on key things to look at. They stress the importance of understanding that if people don't enjoy the frequency of your emails, it's okay for them to opt out. Consistency in sending emails to your list is highlighted as key. Jennifer, Patricia and Daniel go on to discuss other analytics metrics of email marketing.

The episode concludes by reiterating that building relationships is the main idea behind email marketing.