Episode description

Funnels are one of the greatest inventions, or perhaps, clarification, of the sales process, in decades. Defining this stage of client acquisition made it much easier to organize content, calls to action, and sales-process-actions for the stage the prospect is at.

This has been such a huge breakthrough that millions - perhaps even billions - of dollars worth of software, advertising, training and more has been built around it.

But while it should definitely be a part of your marketing process, it's only a PART of what you need for a COMPLETE sales and marketing process.

You still need to provide a rewarding customer experience, continual marketing to them, a referral and testimonial-leaving process, baked-in to the marketing/sales system.

Enter the flywheel. While it utilizes funnels - perhaps in multiple stages, it's focus is the complete experience.

Jennifer, Daniel, and Patricia explore what the flywheel is, the part the funnel has in it, and ways it might make your business more profitable.