Episode description
Welcome to another episode of "It's the Bottom Line That Matters" podcast! In this episode, titled "Sharing Sales Leads," our hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass discuss the importance of communication and collaboration between sales and marketing departments when it comes to sharing leads. They delve into the challenges faced by both sides and how misalignment can hinder productivity. The hosts also explore the concept of "#Smarketing," which emphasizes seamless alignment between sales and marketing through constant communication. Whether you're a small business or a larger organization, this episode provides valuable insights into optimizing your sales and marketing efforts for better results. Tune in to learn how to improve lead sharing and eliminate sales prevention strategies for the success of your business!