On this episode of It's the Bottom Line that Matters, the hosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo talk about what to do when plans go awry. They emphasize the importance of early action, generating multiple strategies, and viewing failure as an opportunity to learn and grow. The hosts also share personal experiences and advice on how to handle failed marketing programs and ineffective paths. They conclude by encouraging listeners to focus on their core business strategy...
Jun 20, 2023•24 min•Ep 25•Transcript available on Metacast In this episode, Jennifer, Daniel, and Patricia discuss different marketing tactics and strategies that can help businesses achieve their goals. They offer a range of suggestions, including utilizing direct mail, personalizing marketing content, and creating a fear of missing out to drive sales. The speakers also stress the importance of testing the market and not assuming that what works for one business will work for another. It's essential to identify one's position, resources, and id...
Jun 13, 2023•25 min•Ep 24•Transcript available on Metacast On this episode of It's the Bottom Line That Matters, Jennifer, Daniel, and Patricia explore the necessary changes that businesses need to make for growth. They discuss how businesses can identify the need for change through feedback loops and the importance of getting buy-in from stakeholders when making changes. Additionally, they emphasize the need to assess whether a change will have a real impact on the business before making it. The hosts also touch upon human tendencies to prefer thin...
Jun 06, 2023•14 min•Ep 23•Transcript available on Metacast Have you ever faced a situation that was happening to you because of a legislative or regulatory body was mandating such a change? What about supply-chain issues or other changes that made you look at your business more carefully to ensure you were going to continue operating as close to usual as possible? To some people, change is exciting, but when it comes as a shock and where we cannot control said change, it can be downright nightmarish to others. How we manage change and continue moving fo...
May 30, 2023•21 min•Ep 22•Transcript available on Metacast Some entrepreneurs want to grow to one million dollars or more in annual sales really quickly and continue growing from there. Then there are other folks who are fine with making $100,000 or so in total revenues every year. And still, there are those business owners who are content making $50,000 or less annually, so long as they're covering their expenses. Which of the above is the right way to look at business? The answer... all of them are potentially correct, as long as the owner underst...
May 23, 2023•16 min•Ep 21•Transcript available on Metacast Welcome to our latest podcast episode where Jennifer, Patricia, and Daniel discuss the essential aspects of fostering a positive work culture in small businesses. In this episode, you'll learn about the crucial role of defining and enforcing a positive work culture from the outset, beginning with the job posting and interview process. Our experts emphasize the importance of attracting candidates who share the same values and beliefs as the company to build a productive and harmonious work en...
May 16, 2023•20 min•Ep 20•Transcript available on Metacast As you’re building your business, you’ll get to a stage where you need more than just you to get everything done. This means that you will have to hire, one way or another, other people to work in your business. You need to build a team. How DOES one go about building a team? How do you know what to look for, where to find those people, pick the right ones, and bring them on? In this episode, Jennifer, Daniel, and Patricia talk about these topics, diving into company culture, how to prep for int...
May 09, 2023•18 min•Ep 19•Transcript available on Metacast Your mindset is one of the most important factors that determine your success in business. It is the lens through which you see the world and it influences your thoughts, feelings, and ultimately, your actions. Think about it this way – do you have a millionaire mindset (one that is concerned with how much TIME something will take) or do you have a pauper mindset (one where you are concerned with how much MONEY something will cost)? If you have a pauper mindset, there is a good chance that you a...
May 02, 2023•18 min•Ep 18•Transcript available on Metacast Many professionals and entrepreneurs think they can focus on business and their health will cooperate. We know though that the body tells us what it needs and when it doesn't listen to what it is telling us, it gets a little louder and louder until we are forced to listen. Sometimes, the body can be telling us to slow down by small ailments - headaches, muscle aches, etc., but sometimes it can also make it worse. How can we really listen to what our body is telling us? And how can we make ou...
Apr 25, 2023•40 min•Ep 17•Transcript available on Metacast In this episode, Jennifer, Patricia, and Daniel delve into the topic of creating content on native platforms versus online and offline advertising. They explore the advantages and disadvantages of each approach. Listen as they discuss how businesses can choose the best option for their needs. The hosts explore the benefits of creating content on native platforms. That includes social media channels. On those channels, content can reach a highly targeted audience. You can also engage with users t...
Apr 18, 2023•16 min•Ep 16•Transcript available on Metacast Funnels are one of the greatest inventions, or perhaps, clarification, of the sales process, in decades. Defining this stage of client acquisition made it much easier to organize content, calls to action, and sales-process-actions for the stage the prospect is at. This has been such a huge breakthrough that millions - perhaps even billions - of dollars worth of software, advertising, training and more has been built around it. But while it should definitely be a part of your marketing process, i...
Apr 11, 2023•13 min•Ep 15•Transcript available on Metacast Many business owners know the importance of being found on the search engines like Google, Bing, Yahoo!, etc. But, many people forget about the value of being found on smart devices that depend on voice searches to get the information that those of us that ask Alexa or Google, as an example, for a recommendation or an answer. If you cannot be found on those smart devices, you're missing out on an incredible amount of potential clients and sales. Jennifer, Daniel, and Patricia talk about how ...
Apr 04, 2023•15 min•Ep 14•Transcript available on Metacast What do YOU do when you're trying to connect with support (and are stuck on hold), or you've connected with them, but they just aren't assisting you? That's right, you go on social media. And your clients, customers, patients, or members are too. This means, of course, that YOU need to have a strategy in place for how to use that social media to care for them. Jennifer, Daniel, and Patricia each share instances where they have gone to social media to get support. They then discus...
Mar 28, 2023•22 min•Ep 13•Transcript available on Metacast According to a statistic from the US Centers for Disease Control , nearly 1 in 4 people have a disability which makes it difficult to engage with or support businesses that are not friendly to those with disabilities. This issue is true for both physical businesses where there are no ramps or elevators to get up stairs, no menus with braille print, no assistive listening devices for those with hearing disabilities, etc. as much as it is online businesses and websites. In this episode, Jennifer, ...
Mar 21, 2023•19 min•Ep 12•Transcript available on Metacast In this episode, we discuss the importance of matching up your messaging, the market you're targeting, and the media that will be used. As a business owner, it can be easy to fall into the trap of putting out information everywhere you can and advertising to every single person out there. Yet, this approach is often ineffective. It doesn't take into account the specific market you're trying to reach. It also ignores the media that will be most effective in getting your message in front of them. ...
Mar 14, 2023•21 min•Ep 11•Transcript available on Metacast Very often, we get pulled in many different directions and we feel like we MUST say "yes" to doing something. The problem with agreeing to everything though is that when it comes time to get stuff done, we're often busier than we should be because we didn't say "no" to begin with. Sometimes we need to say "yes" because our boss tells us we must do it, but if it is truly something that we do not need to agree to do, perhaps we should say no. Do you agree?
Mar 07, 2023•34 min•Ep 10•Transcript available on Metacast On this episode, hosts Jennifer, Patricia, and Daniel delve into the topic of asking for what you want. Many people struggle with the simple act of asking for what they want, whether it's a promotion at work, a date with someone they like, or simply speaking up for themselves in a difficult situation. Fear of rejection, imposter syndrome, and societal conditioning can all contribute to this struggle. However, the hosts encourage listeners to overcome these barriers and embrace the power of askin...
Feb 28, 2023•20 min•Ep 9•Transcript available on Metacast Get ready to simplify your communication and connect with others like never before! In this podcast episode, hosts Jennifer, Patricia, and Daniel delve into the importance of removing confusing jargon, lingo, and acronyms from your everyday conversations. Join the conversation as the hosts share their personal stories and offer valuable tips on how to make your language more accessible and engaging to your audience. Discover how simplifying your communication can lead to better understanding and...
Feb 21, 2023•24 min•Ep 8•Transcript available on Metacast Jennifer, Daniel, and Patricia discuss how you can repackage your existing services or products to increase your revenues - whether by taking an inventory of what is already available and seeing if any of it can be repurposed, reused, or bundled in different ways to create new products or solutions that people may be searching for. An example we use is a business that offers services to lawyers, which can be tweaked to also be used by accountants or anyone in an office setting. Another exa...
Feb 14, 2023•16 min•Ep 7•Transcript available on Metacast In this podcast episode, Jennifer Glass, Patricia Reszetylo, and Daniel McCraine discuss the importance of developing resiliency in yourself, your employees, and your business. They begin by explaining that resiliency is the ability to bounce back from adversity and handle stress and challenges in a healthy and effective way. They note that in today's fast-paced business world, resiliency is more important than ever. Jennifer Glass highlights the importance of investing time and effo...
Feb 07, 2023•24 min•Ep 6•Transcript available on Metacast VUCA -- the military term for battle conditions, stands for Volatility, Uncertainty, Chaos, and Ambiguity, which definitely describes the conditions small business owners face every day. We start out with a plan, which is scrapped a week into the year. How can anybody plan and wend their way through all the craziness that gets thrown at us? So in this episode, we discuss the principles that we have found to work for us: Patricia shares the idea of yes, making a plan, but using it as a guide, as ...
Jan 31, 2023•29 min•Ep 5•Transcript available on Metacast As the song goes, ♪♫ it isn't easy being green. But in reality, it's much easier than we think! There are many benefits that are out there for us to consider when we look at being green - both for our businesses and for our own personal uses - and we can even make up for our carbon footprint by buying credits to offset the carbon that we use. For Jennifer, she uses a Rocketbook notebook that allows her to reuse the notebook over and over without having to waste money or resources on buying new n...
Jan 24, 2023•32 min•Ep 4•Transcript available on Metacast With the rise of AI, it is getting harder and harder to know and see the difference between what people do and where machines may be involved. Nowhere is this as evident as in the case of writing copy or generating ideas for a business with all sorts of tools out there like chatGPT and others that bring the power of Artificial Intelligence to the masses. How we use AI and how we integrate the various tools into our lives and businesses may dramatically shift a lot of what we do daily but w...
Jan 17, 2023•33 min•Ep 3•Transcript available on Metacast This episode covers the importance of having many strategic plans to achieve your goals. You may know about SMART goals – Specific, Measurable, Attainable, Relevant, and Time-based. These are often used to create a single, comprehensive plan for achieving annual goals. Yet, relying on a single plan can be risky. A single plan may not take into account unexpected changes or challenges that can arise. That's where the idea of many strategic plans comes in. Business owners can be better prepared to...
Jan 10, 2023•34 min•Ep 2•Transcript available on Metacast How resourceful are you? When you come up against a challenge, do you cave to the pressure, or do you rise to the occasion? How exactly DO people do that? Life - and business - are overwhelming. There are so many challenges to overcome, and the longer we live, the more there are, and the bigger they become. So in this episode, we are talking about how to deal with a challenge, regardless of if it's a business pivot, or how to get to that special event on a shoestring budge...
Jan 03, 2023•25 min•Ep 1•Transcript available on Metacast Having a diverse team is sometimes as important as the diverse community that you serve in your business. Do you agree? In this episode, Jennifer, Daniel, and Patricia talk about diversity in business and how having that diverse crowd can be a major benefit to your business and its overall success as time goes by. Are you enjoying these shows? Let us know so we know how to better help you continue growing your business!
Dec 27, 2022•16 min•Ep 52•Transcript available on Metacast How do you view your team/employees? Do you view them simply as "bodies" or are they an integral part of your business? When you see the value that your team has for you and your business, you start thinking more strategically about how you can have your teammates fit into your overall business plan and what that means for you and your business's growth over the long-term. Listen in and see if you can relate to any of the ways that we show you how to leverage your team and can you think of...
Dec 20, 2022•24 min•Ep 51•Transcript available on Metacast What's the BEST customer experience you've ever had - as the customer somewhere? What's the worst? And what kind of experience do YOUR customers get from you... REALLY ? It's easy as a business owner to get caught up in just getting our widget out the door. "You're served... thanks... NEXT !" And our customers are grateful that they are getting served. But what happens when we take a step back and dig into what makes the experience an EXPERIENCE? Think about your last time at any Disney property...
Dec 13, 2022•27 min•Ep 50•Transcript available on Metacast Everyone knows about recent global disruptions to the supply chain. It's time to acknowledge there may always be serious threats to the supply chain. This threat makes it difficult for businesses to maintain their long-term success. In this episode, Jennifer, Patricia, and Daniel help companies understand and mitigate these risks. They suggest some solutions that will help small business owners. They also suggest proactive steps you can take to protect your business continuity ...
Dec 06, 2022•29 min•Ep 49•Transcript available on Metacast Blogging is touted as a great way to build a business - and it is. In this episode, we look at some of the whys and wherefores of using blogging in your marketing plan. While Jennifer actively uses her blog, both Daniel and Patricia admit to not blogging consistently, but by the end of the episode, both of them have come up with plans for moving forward with it. Blogging, as you may already know, is posting content on your website blog, or on an external platform. It's a great way to e...
Nov 29, 2022•22 min•Ep 48•Transcript available on Metacast 
