Episode description

In this episode, we discuss the importance of matching up your messaging, the market you're targeting, and the media that will be used. As a business owner, it can be easy to fall into the trap of putting out information everywhere you can and advertising to every single person out there. Yet, this approach is often ineffective. It doesn't take into account the specific market you're trying to reach. It also ignores the media that will be most effective in getting your message in front of them.

Many business owners tend to focus solely on online marketing. They overlook the potential value of offline marketing. We explore the benefits of both online and offline marketing, and how to tailor your message to your target audience. Join us as Jennifer, Daniel, and Patricia talk about their experiences with offline marketing. Learn how to effectively match your message, market, and media to maximize your business's success.