Episode description
Jennifer, Daniel, and Patricia discuss how you can repackage your existing services or products to increase your revenues - whether by taking an inventory of what is already available and seeing if any of it can be repurposed, reused, or bundled in different ways to create new products or solutions that people may be searching for.
An example we use is a business that offers services to lawyers, which can be tweaked to also be used by accountants or anyone in an office setting. Another example is given of a manufacturer who can reuse scrap materials from their production efforts.
Are there other ideas that you have on reusing your content or materials? Please let us know!