Is your wedding business inclusive? What does that even mean? Today I am chatting with Anna Langley, cofounder of His Day and author of the Wedding Industry Inclusivity Toolkit. We discuss how we can all do more to be inclusive and how to avoid tokenism in our marketing. There is something for all of us to reflect on in today's discussion as we all strive to do better in this area. Look at Anna's Inclusivity Toolkit Follow Anna on Instagram Time Stamps: 00:00 - Understanding Inclusivity in Busin...
Mar 06, 2025•45 min•Ep. 154
This year I invented a brand new term to describe the marketing landscape in 2025 - introducing The Marketing Theme Park™. We are no longer living in a consumer culture that reflects the traditional marketing funnel, so it's time to embrace a new marketing era. In today's episode I walk you through my concept and explain how you can make changes in your wedding business to reflect it. Want to share the concept wider? Feel free but please credit me! Want me to speak on stage at your event? Get in...
Feb 27, 2025•28 min•Ep. 153
Today I am chatting with Wedding Venue Owner and speaker Ian Ramirez about all things venues. From how to change your venue open day model to how to build better relationships with suppliers we cover it all. I love Ian's approach to his venue and how he is breaking the mould when it comes to marketing. Follow Ian on Instagram Discover the Venue Help Desk Time Stamps: 00:00 - Strategies for High Impact with Low Effort 01:29 - The Journey into the Wedding Industry 10:45 - Shifts in Wedding Trends ...
Feb 20, 2025•50 min•Ep. 152
Want to market your wedding business but low on cash? In today's episode I am chatting with wedding photographer Craig Peterman about the low cost marketing strategies he has used to find success. Follow Craig on Instagram Visit Craigs website Time Stamps: 00:06 - Building a Referral Network 08:48 - Low Cost Marketing Strategies for Wedding Businesses 15:38 - Exploring Connections and Networking in the Wedding Industry 25:53 - Exploring Income Growth Strategies in Wedding Photography...
Feb 13, 2025•33 min•Ep. 151
Today I am discussing why brand photographer is essential with Gillian Devine. We discuss Gillians own journey, why she thinks brand photography matters and she shares tips to help you get the most out of your next brand shoot. Watch the FREE 5 day marketing course Find Gillian on Instagram Time Stamps: 00:00 - Understanding Visual Marketing 04:33 - The Evolution of a Brand Photographer 11:32 - Navigating Personal and Professional Growth 12:50 - The Journey to Spain and Beyond 28:45 - The Import...
Feb 06, 2025•43 min•Ep. 150
Today I am chatting with The Live Event artist - Lucy Mcloughlin about how she turned her passion for live painting into profit. Lucy travels the world working with clients and brands many would dream of, all whilst juggling a busy family life. Listen to her inspiring story in today's episode. Follow Lucy on Instagram See her painting of me Visit Lucy's website Time Stamps: 00:03 - Finding Your Passion 04:32 - The Impact of Parental Support on Creative Careers 10:22 - Becoming a Live Event Artis...
Jan 30, 2025•49 min•Ep. 149
In 2025 you need to pay more attention to your wedding business sustainability. Today I am chatting with Michelle Miles from the Sustainable Wedding Alliance about why couples are starting to ask questions on your sustainability and how you should be responding. There is no judgement here and Michelle shares practical ways we can all do one extra thing to move our businesses in the right direction: Check your domain host and whether it's green now Buy your summit ticket for 5th February 2025 Use...
Jan 23, 2025•57 min•Ep. 148
Sales can be something that we shy away from in the wedding industry, but Maria is here to help us change our mindset. In today's episode she walks us through how to change our attitude, have more confidence and close that sale. If you want a business, not a hobby then sales is an essential ingredient for success. Join Maria's sales programme Join Maria's Challenge Follow Maria on Instagram Time Stamps: 00:07 - Understanding Emotional Buying Decisions 05:51 - The Journey to Embracing Sales 13:51...
Jan 16, 2025•45 min•Ep. 147
Today I am chatting with one of my Wedding Pro Members - Toastmaster John. John is quite the character and when I first met him I knew he was not your 'stereotypical' toastmaster. Today we talk about his varied career, the work he put into becoming a Toastmaster and how he is embracing social media - including TikTok! Visit Johns Website Find John on Instagram Find John on Tiktok Join the Wedding Pro Members Lounge Time Stamps: 00:07 - Introduction to Wedding Marketing 02:46 - The Journey to Toa...
Jan 09, 2025•37 min•Ep. 146
Today I am sharing 2025 wedding business marketing trends. As we start 2025 I wanted to give you a round up of the marketing strategies that are hot as we enter the new year. From AI to shifts in social media marketing, I cover it all. Lets get your marketing year off to a strong start. Buy the planathon replay Join the Members Lounge for additional training. Time Stamps: 00:19 - 2025 Marketing Trends in the Wedding Industry 04:22 - Embracing AI in Marketing Strategies 09:49 - The Rise of WhatsA...
Jan 02, 2025•31 min•Ep. 145
Have a very Happy Christmas, go watch a Christmas Movie and eat far too much chocolate! See you in the New Year!
Dec 26, 2024•40 sec•Ep. 144
Today I am talking with Jen Sulak about how she found her hyper niche in the wedding industry with her brand 'Weirdo Weddings'. Originally known as 'Pink Light Images' , Jen went through a transformational time in 2020 and realised she needed to lean further into her authentic self, and Weirdo Weddings was born. In this episode we discuss how to 'niche' well, how to show up yourself online and why you need to find your people in the wedding industry. Find Jen on Instagram Time stamps: 00:08 - Bu...
Dec 19, 2024•54 min•Ep. 143
Today I am chatting with one of my Wedding Pro Members - Denise Whelan. Denise tells the story about how she transformed her life and her career almost by accident. She now lives in Spain and works as a wedding celebrant and destination wedding planner and is loving life in the sunshine. Her story is inspiring and she has lots of learnings to share along the way. Visit Denise's website Find Denise on Instagram. Join the Wedding Pro Members Lounge Time Stamps: 00:00 - Navigating Difficult Relatio...
Dec 12, 2024•39 min•Ep. 142
Today I am chatting with wedding celebrant Amanda Wheal fresh from her trip to Wedding MBA in Las Vegas. She shares how she went from a career as a teacher to being part of a wedding in Las Vegas. We talk about why she now embraces every new experience and the value she puts on wedding education. It's a fantastic conversation and she shares lots of learnings too! Want to head to Wedding MBA next year in Vegas? Use code BECCA at the checkout for a great discount on your ticket: www.weddingmba.com...
Dec 05, 2024•52 min•Ep. 141
It's time to go behind the scenes of Wedding MBA 2024. It's less than 2 weeks since I returned from Las Vegas for this years Wedding MBA and I am still buzzing. This conference is like no other with the biggest and best wedding educators teaching and sharing their insights. In today's episode I share some of my highlights and leanings as well as bringing you the opinions of some of the attendees from both the US and the UK. It was such a privilege to speak at this years event on 'Business First ...
Nov 28, 2024•21 min•Ep. 140
It's time to get your wedding business 2025 ready. As engagement season approaches it's the perfect time to get your goals set, your website updated and your prices sorted. In today's mini episode I run through a checklist to help you ensure you are ready. Time Stamps: 00:07 - Preparing for the Engagement Season 01:02 - Preparing Your Wedding Business for the Next Season 06:57 - Planning for 2025: Reflecting on Services and Strategies 12:25 - The Importance of Education in Business Planning 16:2...
Nov 21, 2024•17 min•Ep. 139
Today I am chatting with founder of Eternity and South Asian Wedding specialist Anshika Arora. In this episode we talk about the opportunities that lie in the South Asian Wedding market, how to set your business apart and how to embrace and understand different cultures and their wedding traditions. Check out Eternity Use discount code Becca10 Find out more about the Revive Wedding Symposium Follow Eternity on Instagram Time Stamps: 00:00 - Introduction to the Podcast 00:00 - Understanding Your ...
Nov 07, 2024•34 min•Ep. 137
Do you ever wonder how to make it in the luxury wedding sector? Today I am chatting with Elizabeth Solaru - founder of Elizabeths Cake Emporium and author of 'The Luxpreneur'. We talk about her story, the different types of luxury and the highs and lows of working with luxury clientele. Buy Elizabeths book Visit her website Follow Elizabeth on Instagram Time Stamps: 00:00 - Introduction to Luxury Mindset 01:24 - Journey into Cake Making 02:44 - Transitioning to Entrepreneurship 06:08 - Strategie...
Nov 07, 2024•48 min•Ep. 138
Tomorrow my book is officially published and it has been quite the journey to get there. In today's episode I take you behind the scenes of the rollercoaster ride that has been getting this book out into the world, and I even read some extracts to wet your appetite. Done is better than perfect is available to order now: https://beccapountney.com/book/ Use the code PODCAST to get free shipping to the UK and discounted shipping worldwide. Time Stamps: 00:00 - Introduction to My Book Journey 00:08 ...
Oct 31, 2024•43 min•Ep. 136
One thing that makes me sigh is when your website says 'sign up to our email newsletter'. Today I am going to share with you why this strategy doesn't work, and how to give your email marketing a revamp. We are going to look at email marketing strategies that work, and how you can implement them in your wedding business. Follow me on Instagram Time Stamps: 00:00 - Introduction to Email Marketing 00:08 - The Problem with Newsletters 00:48 - Why Email Marketing Outperforms Social Media 01:17 - Und...
Oct 17, 2024•30 min•Ep. 135
Today's episode is a special one as it was recorded LIVE from the Biltmore Hotel in Mayfair. The first ever live edition of the podcast was a panel discussion titles 'meeting of the wedding minds. Our host for the evening was Alison Hargreaves, founder of Guides for Brides and joining me on the panel were two renowned Wedding Industry educators from the US - Renee Dalo and Leah Weinberg. Our live audience submitted questions and we covered a wide range of topics from getting reviews to attractin...
Oct 17, 2024•45 min•Ep. 134
Today I'm chatting with Bailey Readings, a young entrepreneur and AI expert. He shares his remarkable journey from starting a cookie cutter business at just 14 years old to launching Automated Flow, a company that leverages AI to streamline business processes. We talk about the way AI is evolving, the power of chat bots and how you can start embracing AI in your wedding buisiness. Want Baileys free AI prompt cheat sheet? Go ask Becca Bot for it by typing the key words 'AI Cheat Sheet'. Click her...
Oct 10, 2024•31 min•Ep. 133
I'm back for part two of my conversation with Damian Bailey, founder of The Wedding Industry Awards. In this episode we discuss how to make the most of the awards process from the moment you are shortlisted through to the awards night itself. If you missed part 1 you can listen to it here. Find out more about The Wedding Industry Awards Timestamps 00:00 - Introduction to the Episode 00:00 - Building Excitement on Social Media 00:13 - Engaging with Your Audience Before the Event 00:31 - The Impor...
Oct 03, 2024•1 hr 9 min•Ep. 132
When was the last time you reflected on how accessible your wedding business is? In today's episode I am chatting with Ceilidh caller Lisa Heywood about how she's ensuring her wedding business is making strides to being truly accessible to all. In today's episode Lisa shares her insights and challenges us all to think more about what we are doing to be truly inclusive. Find out more about Lisa Follow Lisa on Instagram Lisa has also provided some great resources to help you: 10min video about the...
Sep 26, 2024•42 min•Ep. 131
When Stef married a farmer she didn't realise that owning a wedding venue would be on the cards. Having held her own wedding on the farm, she realised there was a huge opportunity to open up the farm to more couples. Now Stef runs a successful wedding venue and today she shares her story. We talk about the highs and lows of running a venue, the importance of business training and a training opportunity she has coming up in October! Join the training day on October 2nd at Bennetts Willow Barn. Us...
Sep 19, 2024•34 min•Ep. 130
Today I am taking you behind the scenes of TWIA (aka as the Wedding Industry Awards) with the founder Damian Bailey. As a wedding photographer himself he has set up the most successful wedding awards in the UK. Today I ask him the questions you all want to know the answers to, so you can decide if entering the awards is for you. Entries close on Monday 23rd September, voting closes on Monday 30th September 2024. Click here to enter Follow TWIA on Instagram Want to meet other likeminded wedding p...
Sep 12, 2024•54 min•Ep. 129
It's September and I am back and today I am talking about 6 things I have learnt over the summer break! From outsourcing to being honest, I share what's been going on in my world for the last 6 weeks and the lessons you can implement into your wedding business! Join the Members Lounge Discover the Wedding Pro Agency Time stamps: Introduction to Summer Learnings (00:00:00) Becca introduces the episode and shares her reflections on summer experiences. The Importance of Taking a Break (00:01:51) Di...
Sep 05, 2024•22 min•Ep. 128
Today is the final part of our summer series, where I have been sharing content that is usually reserved for my wedding pro members. Today we hear from Barbara Nixon as she shares her tips and advice on how to stop holding yourself back! Find out more about Barbara Want to join the Wedding Pro Members Lounge? Click here. Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Fa...
Aug 29, 2024•53 min•Ep. 127
It's summer 2024 and over the month of August I am sharing training usually reserved for my members only! Today I am sharing one of my post popular videos - a training session all about how to convert digital wedding enquiries with Alan Berg. I love his straight forward, simple attitude and I think you will too. This is one of two training sessions that Alan has recorded for the members lounge. If you would like to listen to the other one, why not consider becoming a member? Wedding Pro Members ...
Aug 22, 2024•45 min•Ep. 126
With almost every aspect of your wedding business now happening online, it's more important than ever to protect your business from scammers. In today's episode from the members lounge archive you will hear from Paul Newton - Wedding Magician, Speaker and author of Mental Theft. He walks you through some of the common scams, and how to ensure you stay protected! Follow Paul on Instagram Join the Wedding Pro Members Lounge Time Stamps: 00:00 Introduction to Cybersecurity Risks 01:00 Mee...
Aug 15, 2024•46 min•Ep. 125
