In this episode of the Megadeals Podcast, we sit down with Karin Åkerblom, CEO of Tromb, to discuss her unconventional journey from sales rep to CEO in just six months. Karin shares her insights on leading with curiosity, fostering innovation, and making tech more inclusive. She also reveals the challenges and opportunities of digital transformation, how to build high-performing teams, and why having fun at work is key to success. Tune in for an inspiring conversation filled with bold decisions,...
Mar 08, 2025•1 hr 4 min•Ep 55•Transcript available on Metacast In this episode of the Megadeals Podcast, Christopher Engman speaks with Adam Howatson, CEO of LogiSense, about his unique career journey from Chief Marketing Officer at OpenText to leading LogiSense in the usage-based billing revolution. Adam shares insights on scaling OpenText from $150M to $2.8B in revenue, the strategic importance of cross-functional leadership, and how usage-based pricing is reshaping industries like IoT and SaaS. Tune in to hear Adam’s advice on building a well-rounded lea...
Sep 27, 2024•42 min•Ep 54•Transcript available on Metacast Whether you're a business leader within the sustainability space or simply curious about the future of energy, this episode is packed with valuable insights!
May 11, 2024•29 min•Ep 53•Transcript available on Metacast In this episode of the Megadeals podcast, host Bora Brännström and guest Jef Sharp, CEO of Qnect, dive into the revolutionary changes Qnect brings to steel construction. By integrating advanced technology, Qnect is transforming an industry historically plagued with delays and overruns. Their platform, leveraging cloud computing, automation, and optimization, streamlines collaboration across all construction stakeholders, reducing time, costs, and environmental impact. Qnect's patented software a...
Mar 15, 2024•30 min•Ep 52•Transcript available on Metacast For scaleups who offer a new category in a finite market, this episode is for you.
Feb 28, 2024•49 min•Ep 51•Transcript available on Metacast Christopher Engman and William Alteryd dive deep into the relevance of Megadeals for students in the Industrial Management and Engineering program at Luleå University. The program, a blend of engineering and business, prepares students for leadership roles, making Megadeals' methodologies highly relevant for their future careers. Christopher shares his critical learnings since university, emphasizing fast learning over prestige. He also discusses the value of core skills learned at university, s...
Sep 19, 2023•31 min•Ep 50•Transcript available on Metacast Founder and CEO of Fluint.io, Nate Nasralla teaches how to sell with buyers, not to them. In this podcast episode, Nate and Christopher discuss strategies for successful enterprise sales. They emphasize the importance of identifying and empowering deal champions in order to win over key stakeholders. Additionally, Nate points out the importance of effective communication in B2B sales and the challenges of scaling messaging and positioning. Ps. You will also get an explanation of how to create a ...
Feb 28, 2023•45 min•Ep 49•Transcript available on Metacast ABM is mistakenly seen as a technology when it's really about targeting specific groups of accounts with tailored messaging throughout the funnel. The podcast guests, Christopher Strandell and Erik Annerberg have over 20 years of experience in the ABM industry. Now that they are colleagues at the ABM company InZynk, they happily joke about how they were once business rivals. Erik and Christopher emphasize the importance of teamwork and collaboration between sales and marketing. They know how har...
Jun 23, 2022•44 min•Ep 48•Transcript available on Metacast One of the key traits of successful megadealers is their ability to understand, influence and shape a client ecosystem. Elon Musk and Steve Jobs shaped their respective ecosystems and transformed how we communicate and drive e-cars. In this podcast episode HP Indigo "veteran" Christian Menegon shares an inspiring story of how he and the HP Indigo team influenced and shaped the ecosystem from traditional analogue to digital printing technology. You will also learn which two words the market doesn...
May 25, 2022•52 min•Ep 47•Transcript available on Metacast "The best things are easy, but you need to understand them..." says Megadealer Kenny Fogel. It all started with listening to a podcast episode on vacation in Mallorca. Today Kenny Fogel can title himself a Megadealer and the CEO of HPSolartech. Kenny shares the story of when he, as a salesman, went from small deals selling solar panels on rooftops to orchestrating Megadeals selling solar parks due to the Megadeals philosophy. How did he understand the need to differentiate messaging to investors...
Apr 27, 2022•49 min•Ep 46•Transcript available on Metacast The three Megadeals Advisory founders have a dialogue around learnings from 2021. Some of the learnings discussed are linked to Messaging creation, Content production and Martech tactics. The three also deliver tips on how sales and marketing may come together as one team. They handle topics like title fights and the importance of following the symptoms to find the root cause. You don't want to miss when Christopher expand the definition of a Megadeal. There's a correlation with deal size. Howev...
Mar 24, 2022•46 min•Ep 45•Transcript available on Metacast We have acted on feedback from you listeners who want to hear more from our previous podcast guest Mareo McCracken. This time we talk about why Mareo's newly released book "Really care for them" is a great introduction to other sales books and disciplines and how to really care for the customers you intend to help. If you view your counterpart as a target on a "hit list" and you only care about the signature on the contract, people will sense it and walk away. Among other topics, we also cover h...
Feb 24, 2022•40 min•Ep 44•Transcript available on Metacast Andy Paul is back with us and talks about his latest book, Sell without selling out . He shares his experience throughout the years that made him write this book. The core of this book is understanding why salespeople are not trained to sell to buyers as humans. We talk about what's important to your buyers and how to help them get it with Andy's 4 pillars of selling in.
Jan 28, 2022•40 min•Ep 43•Transcript available on Metacast We talk to the legend and host of the number #1 sales podcast, The Sales Enablement Podcast - Andy Paul. Andy gives us insights over his everlong career and the good and the bad trends coming from his over 1000 episodes with interviews with leaders in the sales space.
Nov 25, 2021•45 min•Ep 42•Transcript available on Metacast Meet Sofia Svanholt. A Megadealer at Microsoft, started off a path of an engineer but got later to love the process of helping people and building relationships on a professional level. She tells her story of 25 years in the IT business, working with Global SLS companies, going from selling to orchestrating big complex megadeals. How does an orchestration look when one of the key initiatives of a company is to meet the Paris agreement? Sofia shares her greatest tips in order to become successful...
Oct 28, 2021•43 min•Ep 41•Transcript available on Metacast Growing your salespeople in numbers has been a traditional step for increasing revenue. One big shift hitting us right now with a brutal impact is marketing being developed for full-funnel strategies instead of just being the top funnel strategy. Christopher, Bora, and David explain why the traditional growth strategy is imminent to end and why the focus needs to lay on media tactics. It is INEVITABLE that you need to recode how to work with large deals, for everyone who isn't using strong media...
Sep 16, 2021•35 min•Ep 40•Transcript available on Metacast In this episode, Christopher & Bora meet Patrik Möller from CorPower Ocean, one of the companies in our sustainability report (Nordic top 50). CorPower is a Swedish technology company that enables 100% renewable energy by using a buoy that captures energy from the ocean’s waves. With this technology, you can actually power around 500 million homes, which makes this wave energy solution a complete game-changer.
Aug 19, 2021•50 min•Ep 39•Transcript available on Metacast Where should you spend your time, money, and resources? What people do you need in an organization to make it fly and execute? Today, some of the best companies are spending 50/50 between marketing and sales. Our forecast is that a future version of megadeals is closer to 70/30 or 80/20. Here, Christopher, David & Bora are talking about which techniques you need to combine and design in order for your organization to sign megadeals.
Aug 05, 2021•30 min•Ep 38•Transcript available on Metacast This week Christopher, David & Bora discussed the similarities between implementing the Megadeals discipline in a small growing organization or a large corporation, like learning your category and subcategory in order to create a perfect messaging.
Jul 22, 2021•49 min•Ep 37•Transcript available on Metacast This week we have another company from our Sustainability Game Changers - Nordic Top 50 report as our guest - Stefan Nilsson & Ove Lidström from Foxway. Foxway combines different business areas and expertise within IT so that you can reach your specific goals and succeed in a sustainable way. In 2020, Foxway saved 350,000 tons of CO2 by refurbishing more than 1 million devices. Don’t forget to subscribe to the Megadeals Podcast
Jul 08, 2021•36 min•Ep 36•Transcript available on Metacast Enjay is one of the participants in our Sustainability Game Changers - Nordic Top 50 report that we launched this spring. This week we have the CEO and Co-founder of Enjay - Jesper Wirén as our guest. Enjay is a Swedish environmental technology company specializing in energy efficiency. Their first innovation, called Lepido, is the world’s first profitable recycling system for restaurant ventilation, used by Burger King and other restaurants.
Jun 24, 2021•39 min•Ep 35•Transcript available on Metacast This week Christopher has an interesting conversation with Theodore Bergqvist, a serial entrepreneur with a strong track record as a deal maker focusing on tech solutions such as low code/no code. Today he is the CEO and Co-Founder of Turbotic, aiming to enable world companies to be self-operating using AI and Automation technologies. Theodore shares his key learnings when doing big complex deals, both failures and successes. Don’t forget to subscribe to the Megadeals Podcast!
Jun 17, 2021•44 min•Ep 34•Transcript available on Metacast Would you read an article or news items where you are named? Are you struggling to engage a large enough audience or to reach the C-level? In the Orientational messaging part of the Megadeals discipline, Christopher, David & Bora discuss techniques of how to reach the bigger audience and how it blends into the messaging architecture. You find the episode on all Podcast platforms and don’t forget to subscribe to the Megadeals Podcast!
May 27, 2021•26 min•Ep 33•Transcript available on Metacast How many times have you heard people saying: “Yes, we want to buy from you”? But a verbal yes will never be the same as an actual signing on the last dotted line. In the Deal closing messaging of the Megadeals discipline, we talk about the small decisions that need to be made and all matters that will need to be clarified before signing. These are messages centered around how to go from signing, to going live and from launching to an actual relationship. Christopher, David, and Bora share some i...
May 13, 2021•47 min•Ep 32•Transcript available on Metacast In this week’s episode we got the chance to have another chat with Michael Eckhardt, managing director at Chasm Institute. The Chasm Institute is a Silicon Valley consultancy founded by Geoffrey Moore, author of the product marketing classic "Crossing the Chasm." We talk about channel sales vs direct sales and the consequences of doing the right thing at the wrong time. What should you think about in a go-to market and when is the right timing to start with channel sales? Michael shares many han...
Apr 29, 2021•41 min•Ep 31•Transcript available on Metacast Do you want to change behavior in life? Get to know yourself better and develop yourself? In this week's episode, we have an inspiring conversation with the professional speaker, trainer, and advisor in negotiation and emotional intelligence - Lousin Mehrabi. She teaches us about the right mindset and strategies and goes through the nine-step method for successful negotiation. Don’t forget to subscribe to the Megadeals Podcast!
Apr 15, 2021•44 min•Ep 30•Transcript available on Metacast Who emails the top manager of Ericsson every monday for three months? In today’s episode we have a conversation with Erik Josefsson, who has worked at Ericsson for almost 9 years in several different continents. He has been driving global business development for IoT solutions and the 5G offerings in the industry. We discuss how to merge sales, marketing and product development as well as the importance of gathering the right team in a company. Don’t forget to subscribe to the Megadeals Podcast!...
Apr 01, 2021•52 min•Ep 29•Transcript available on Metacast To what extent can we rely on published research results? Why should we question Kahneman’s loss aversion study? And why is the 60+ million viewed TED-talk on power posing not reliable? In this episode, we have a conversation with Anna Dreber Almenberg, the first female Economic professor at Stockholm School of Economics. She has been active at Harvard University since 2006 and today she works as a researcher of behavioral economics mainly in the field of metascience - the science of science. We...
Mar 18, 2021•43 min•Ep 28•Transcript available on Metacast How many could say that they have been inspired by Donald Trump? At least this guest made that inspiration and turned it into something good. Ingmar Rentzhog is the person behind the global social media network We Don't Have Time which focusing on the solutions of the climate crisis. This platform combines social networks and ratings to influence society by connecting people all over the world to be leaders within climate change. In this insightful episode, we talk about We Don't Have Time, the ...
Mar 04, 2021•42 min•Ep 27•Transcript available on Metacast If you're a true listener of this podcast you have probably heard Mark Organ's voice before. Here we discuss why you should think big when crafting your category vision in startups/scaleups. Mark gives many valuable tips on how you should think, act and dominate within your category. Lastly, he shares interesting thoughts about the portfolio mindset, dealing with horizons and future investments. Mark Organ is the CEO of the global community of category creating leaders - Categorynauts. He also c...
Feb 18, 2021•51 min•Ep 26•Transcript available on Metacast 
