Would you read an article or news items where you are named? Are you struggling to engage a large enough audience or to reach the C-level? In the Orientational messaging part of the Megadeals discipline, Christopher, David & Bora discuss techniques of how to reach the bigger audience and how it blends into the messaging architecture.
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Messaging architecture - Orientational messaging, part 3 of 3 | Megadeals Podcast - Listen or read transcript on Metacast
