Episode description

ABM is mistakenly seen as a technology when it's really about targeting specific groups of accounts with tailored messaging throughout the funnel. The podcast guests, Christopher Strandell and Erik Annerberg have over 20 years of experience in the ABM industry. Now that they are colleagues at the ABM company InZynk, they happily joke about how they were once business rivals. 

Erik and Christopher emphasize the importance of teamwork and collaboration between sales and marketing. They know how hard it is to get marketing and sales working together. As an example, the sales and marketing teams can collaborate in determining who, when, and how to target and build messaging, content, and distribution together. We're joined by the host Christopher Engman, author of the Megadeals book, also known as "the father" of the ABM category.