Episode description

We have acted on feedback from you listeners who want to hear more from our previous podcast guest Mareo McCracken. This time we talk about why Mareo's newly released book "Really care for them" is a great introduction to other sales books and disciplines and how to really care for the customers you intend to help. If you view your counterpart as a target on a "hit list" and you only care about the signature on the contract, people will sense it and walk away.

Among other topics, we also cover how pride kills most sales deals and how to prevent it.