Episode description

Growing your salespeople in numbers has been a traditional step for increasing revenue. One big shift hitting us right now with a brutal impact is marketing being developed for full-funnel strategies instead of just being the top funnel strategy. 

Christopher, Bora, and David explain why the traditional growth strategy is imminent to end and why the focus needs to lay on media tactics. It is INEVITABLE that you need to recode how to work with large deals, for everyone who isn't using strong media tactics today. We discuss how you can win bigger and faster by becoming more deal-centric instead of lead-centric at a lower risk and as a result, having the leads coming TO you instead of your marketing team chasing them for you.