Show Notes: (0:50) Introduction to Katie (3:46) Working with the Unexpected (12:41) A Day in the Life (14:59) Vulnerability in the Workplace (17:18) Standards for Wielding Influence (23:46) Navigating Social Media (27:19) What Katie’s Currently Consuming (34:50) What’s Next for Katie Links: Beth Stephens Katie Goodman Katiegoodman.com Quotes: “The deal isn’t to say yes to everything, it’s a yes, I heard you. Yes, I see you’re trying to come up with an idea or trying to be heard. That’s the yes p...
Jan 06, 2023•38 min•Ep 24•Transcript available on Metacast Show Notes: (0:49) Introduction to Sydney (1:06) About Sydney (5:03) Sharing Realness on Social Media (7:35) Setting Internet Boundaries (12:03) Blending Modalities (17:32) Conscious Language Choice (21:22) Discouraging Negative Conversations (24:39) Managing the Day by Day (28:11) Marketing Yourself (31:10) Awareness of Online Appearance (38:16) Presenting Yourself to the World (43:31) Tips for Influencers Links: Beth Stephens Sydney Bass The Profitable Stylist Quotes: “There’s a balance betwee...
Dec 23, 2022•47 min•Transcript available on Metacast Show Notes: (0:49) Introduction to Brooke (3:15) BTRIBALFIT’s Backstory (8:28) Activating Influence (12:48) The Introspect That Comes with Age (18:21) Repetition Yields Results (19:30) Rewiring Beauty Standards (25:24) Embracing Your Personality (29:53) An Ideal Day (34:00) About the BTRIBALFIT Community (37:47) What Brooke is Currently Consuming (46:20) Closing Thoughts Links: Beth Stephens Brooke Robinson BTRIBALFIT Quotes: “That is a huge reason I love to activate people because I see their p...
Dec 09, 2022•49 min•Transcript available on Metacast Show Notes: (1:03) Introduction to Tamiko (3:52) About NextUp (5:59) The Evolution of NextUp (9:12) The Importance of Paying It Forward (14:31) Tamiko’s View on Influence (19:19) Being Self-Aware (26:05) How Tamiko Wields Her Influence (32:17) Influence in Leadership (35:20) The Intricacies of Delivering Influence (37:57) Closing Questions Links: Beth Stephens Tamiko Olabintan NextUp Quotes: “Influence is whatever platform you’re on. People think you have to be this grand person talking on stage...
Nov 25, 2022•40 min•Ep 21•Transcript available on Metacast Show Notes: (1:06) Introduction to Natalia (1:31) What Inspired Natalia to Work at Soapbox (2:01) Being an Influencer (4:37) How Being an Influencer Influences Natalia’s Job (5:18) Hot Tips for Getting Hired as an Influencer (6:18) Introduction to Jillian (8:05) How Jillian’s Previous Work Transferred to Soapbox (9:10) The Intricacies of Being a Social Media Manager (11:30) Keeping Content Fresh (12:45) Introduction to Tiffany (14:10) What the Term ‘Sales’ Implies (15:12) Working with Establishe...
Nov 11, 2022•52 min•Ep 20•Transcript available on Metacast Show Notes: (1:12) Introduction to Kim (2:00) A Typical Day in the Life (3:48) What Makes Aspire Unique (6:51) Maintaining a Personal Brand (11:08) Kim’s Non-negotiables (16:29) Prioritizing What Makes You Busy (21:03) Advice to Influencers (28:23) Kim’s Background That Led Her to Marketing (31:14) Advice to Aspiring Marketers (34:45) What Kim Is into Right Now (37:09) What Kim Is Consuming Right Now Links: Beth Stephens Kim Feil Aspire Healthy Energy Drinks Kim's LinkedIn Post Quotes: “What I r...
Oct 28, 2022•40 min•Ep 19•Transcript available on Metacast Show Notes: (1:56) Introduction to Jasmine (2:49) Introduction to J’Aaron (4:20) Introduction to Black Paper Party (9:07) Black Paper Party Funding (12:51) What Motivates Jasmine and J’Aaron (17:02) How Jasmine and J’Aaron Wield their Influence (21:13) Specifying Authenticity (22:11) Growing Up vs. Where They Are Today (29:01) Favorite Quotes (33:16) What Content Jasmine and J’Aaron Are Consuming (42:54) What Activity Jasmine and J’Aaron Are into Right Now Links: Beth Stephens Charlotte Wedding ...
Oct 14, 2022•54 min•Transcript available on Metacast Summary: On this episode of Social Proof , hosts Beth Stephens, Charlotte Banister, and Nate Patterson sat down to catch up on everything they learned in the inaugural season of Social Proof . The trio discusses wielding influence, the responsibility that comes with it, and what they have learned from previous guests. Thanks for tuning in! Shownotes: (1:06) Introduction to Wielding Influence (2:37) Being Authentic and Genuine (3:45) Knowing Your Audience (6:52) Highest and Best Use (11:17) The I...
Sep 30, 2022•21 min•Ep 17•Transcript available on Metacast Show Notes: (0:53) Introduction to Christina (4:00) Christina’s Experience as a Brand Ambassador (6:48) Christina’s Transition to Podcasting (11:26) Unpacking the Great Resignation (15:15) Communicating Your Vision (18:03) A Day in the Life (22:58) Utilizing Twitter (36:01) Future of the Influencing Industry (45:03) How Influence Is Wielded Links: Beth Stephens Christina Royster Young, Black & Opinionated Quotes: “We’re always comparing ourselves to people in the media, and I had to stop and...
Sep 16, 2022•47 min•Ep 16•Transcript available on Metacast That's a wrap! The first season of Social Proof brought a plethora of intriguing guests who taught us about wielding influence with integrity and protecting our personal brand. A consistent theme in every episode was one of our podcast pillars: what it means to be well at work. Whether you're in a behemoth organization or operating solo, we've got some nuggets of wisdom to help you be well, have margin and do great work.
Apr 16, 2021•32 min•Ep 15•Transcript available on Metacast Michiel Perry is an intriguing gal. After a career blending tech and public affairs (including stints at Google and in D.C. at the U.S. State Department), she is embracing life in the lowcountry of South Carolina. Michiel talks about leaning into her heritage, loving small town living and using her storytelling platforms to shine a light on Gullah art and culture.
Apr 09, 2021•40 min•Ep 14•Transcript available on Metacast Shannon Siriano Greenwood followed all the rules for finding success, yet she found herself burning out on repeat. Today she’s helping other women bend and break the rules through the Rebelle Conference and a private community called Swell. Join us for her perspective on what it takes to survive and thrive.
Apr 02, 2021•48 min•Ep 13•Transcript available on Metacast Angel Beasley is a powerful voice in the beauty industry as the merchandising director for specialty hair at Walmart. She shares why being a Black woman in beauty is so fun... and so essential in today's climate. Behind the scenes, she has built a personal brand and an inspiring framework for her life tied to taking care of her mind, body, marriage, career and family. And she's got boss tips for looking less tired.
Mar 26, 2021•42 min•Ep 12•Transcript available on Metacast Quinn Tempest is a vibrant, colorful, downtown-loving urbanista from Phoenix who helps entrepreneurs bring their ideas to life and channel their "why." She is a fount of knowledge, and one of the most popular speakers from our past Megaphone Summit. Her wit, vivaciousness and unique ability to help others channel their energy and identify their superpowers make this a can't miss episode.
Mar 19, 2021•59 min•Ep 11•Transcript available on Metacast 0.00 Katherine spent 20 years of her life put together on the outside but broken on the inside as a people pleaser and overachiever who drew her self-esteem from external sources, and it nearly killed her. She finally got her act together by slaying her "dragon of self-doubt," and life on the other side is much better: she feels calm, she feels whole... and she is on a mission to help other women join her. 6:06 The Mom Complex is Katherine's consulting company, which focuses on helping large bra...
Mar 12, 2021•52 min•Ep 10•Transcript available on Metacast Show Notes: 0.00 Show Links & Resources:
Mar 05, 2021•44 min•Transcript available on Metacast Show Notes: 0:00 Gail shares the story of building Caulipower, a brand built from a Pinterest fail during a quest for tasty, gluten-free food options. Plus, the plot twist that brought Gail and Stuart from being PR and marketing executives in a cross-continental relationship to living, working and quarantining together in L.A. 5:27 Stuart discusses the shopper insights that are rampant and available to marketers if they are simply tuned in to social media: Social media is a place where consumers...
Feb 26, 2021•46 min•Transcript available on Metacast Show Notes: 0.00: Sarah shares her story of downloading TikTok to prove a point in November 2019 and the rapid progression to tens of thousands of followers in a short window, as well as how the TikTok algorithm allows creators to share their stories and build an audience rapidly. 4:30: The Corporate Mama exists to tell it like it is for me, and hopefully bring value to other working moms. Sarah delves into how she identifies her corporate and mom identities and her views around work/life balanc...
Feb 19, 2021•59 min•Ep 7•Transcript available on Metacast Show Notes: 0.00 Seven(ish) years ago, Jordan Jones was a homesick and rather lonely 23 year old working at an agency in San Francisco and feeling sorry for herself with her friends and family thousands of miles away in Texas. A Friday night call to her mom gave her a kick in the pants and a business idea that has taken her ideas to the shelves of Neiman Marcus, Nordstrom, Dillard's, Walmart and Whole Foods. Jordan discusses how she used PR, partnerships and retailers to establish her brand's va...
Feb 12, 2021•39 min•Ep 6•Transcript available on Metacast Show Notes: 0.00 Tiffany Dufu is the Founder and CEO of The Cru, which matches circles of women to collaborate and meet their life goals together. As the cumulative investment of many people, she's built a methodology and a sophisticated platform to help women set personal and professional intentions and goals... and then accomplish their wildest ambitions. "It's as though we're all climbing a mountain and we are tethered together." 6:03 Tiffany discusses the structure of The Cru, and how the or...
Feb 05, 2021•46 min•Ep 5•Transcript available on Metacast Show Notes: 0.00: Astonishingly, the 9-5 grind doesn't leave much wiggle room for fueling wanderlust... so Jessica Serna found herself concocting a plan to make travel work around her day job. Weekend jaunts and quick getaways soon became a way of life and a full-time career for Jessica and her now husband. 4:20: "Suddenly all these free things were coming in, but that's when I was starting to learn about my voice." Jessica adjusts to having an impact and steering away from allowing brands to di...
Jan 29, 2021•46 min•Ep 4•Transcript available on Metacast Show Notes: 0.00: Curiosity around human nature and what makes us tick led Sarajane Case to the Enneagram as a tool to understand our shadows, our light and who we think we have to be in life. "My hope was that it was written in such a kind and compassionate way that it would al written in a kind way that it could alter your experience with your own inner voice, so that you would be hearing my language as you thought about the things you wanted to grow through." 7:00: Sarajane defines the Enneag...
Jan 29, 2021•49 min•Transcript available on Metacast 0.00: We're in the business of social media and influencer marketing, so we talk with people every day who have built brands, fans and followers. We're intrigued by the idea of influence: how you wield influence, how you gain influence, and what responsibility comes with it? 1:35: Meet the podcast gang: Beth Stephens (chief enthusiast at Soapbox and a source of boundless energy and ideas), the infamous Charban (senior marketing manager, Enneagram 9, keeper of all the ideas) and Nate Patterson (d...
Jan 29, 2021•41 min•Transcript available on Metacast Jan 01, 2021•3 min•Ep 1•Transcript available on Metacast