Life's A Party: Packed Party Founder Jordan Jones on Being Relentless - podcast episode cover

Life's A Party: Packed Party Founder Jordan Jones on Being Relentless

Social Proof
Feb 12, 2021•39 min•Ep 6•Transcript available on Metacast
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Episode description

Show Notes:

0.00 Seven(ish) years ago, Jordan Jones was a homesick and rather lonely 23 year old working at an agency in San Francisco and feeling sorry for herself with her friends and family thousands of miles away in Texas. A Friday night call to her mom gave her a kick in the pants and a business idea that has taken her ideas to the shelves of Neiman Marcus, Nordstrom, Dillard's, Walmart and Whole Foods. Jordan discusses how she used PR, partnerships and retailers to establish her brand's validity in the early days.

"It was so exciting to me to go back to my original mission of creating this approachable brand at a price point that was for everybody. Everybody deserves to make their life a party. The idea that Walmart wanted to work with Packed Party to get our products to the masses was so exciting."


11:30 Boots on the ground: suddenly Jordan was flying to China, creating 30 new products and bringing Packed Party to shoppers across the U.S. Today, the brand has lines of products throughout Walmart stores, from the party and celebrations aisle to baking, hair accessories and even the pet department. Jordan talks about the early signs of entrepreneurship and her various business ventures through the years.

"I really didn't know, so I just had to throw myself in the middle. When I first started Packed Party, I hired a TaskRabbit to teach me how to use Photoshop and InDesign. I was just so scrappy." 


16:00 No small amount of hurdles along the way: lawsuits, copycats, hiring, firing: transitioning from founder to CEO. Jordan discusses putting her personal life on hold throughout her twenties because of what she'd created, and realizing that she was going to take a backseat to the company.  

"It wasn't a matter of if we were going to win, it was when we were going to win. I've been told no a million times, and I've had people get in my face (...) and tell me I don't know what I'm doing."


19:09 Building a brand and being relentless: Jordan unpacks her hustle, discipline and work ethic... from how she allocates her time to learning to lean on other people. 

"I decide what I'm going to do - it's bulleted very strategically - and I go do it. I'm not doing anything else until I'm done, I'm really disciplined. I'm still the one conceptualizing all the ideas, so you have to train your mind to get a lot faster."


21:49 Focusing on your skillset, bringing in people who fill your gaps and paying attention to the data: how paying attention to the right things has helped Packed Party thrive.

"I think that mentality of imperfectness and having (...) a lot of grace has built this team that's really confident speaking up, they see I'm willing to do whatever it takes... so people treat (the business) like it's theirs. They turn the lights off. They help each other."

27:30 Wielding influence and not being an influencer, being present and Jordan's non-negotiables... plus what Beth, Nate and Jordan are currently so into: