Episode description
Episode description
Show Notes:
0:00 Gail shares the story of building Caulipower, a brand built from a Pinterest fail during a quest for tasty, gluten-free food options. Plus, the plot twist that brought Gail and Stuart from being PR and marketing executives in a cross-continental relationship to living, working and quarantining together in L.A.
5:27 Stuart discusses the shopper insights that are rampant and available to marketers if they are simply tuned in to social media:
Social media is a place where consumers every day are articulating their unarticulated needs - companies don't need to do market research, they just need to look at social media to see what people are doing and saying and how they're behaving.7:07 Gail and Stuart talk culture, leading a mission-driven company, and how the innovation-first environment and purpose of the organization - making every day comfort foods healthy and better for you - have drawn the best and brightest to work for Caulipower.
"I think what makes the caulipower culture so unique and wonderful is that it is made up of so many unique and
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