Episode description
Episode description
Show Notes:
0.00: Sarah shares her story of downloading TikTok to prove a point in November 2019 and the rapid progression to tens of thousands of followers in a short window, as well as how the TikTok algorithm allows creators to share their stories and build an audience rapidly.
4:30: The Corporate Mama exists to tell it like it is for me, and hopefully bring value to other working moms. Sarah delves into how she identifies her corporate and mom identities and her views around work/life balance, and wondering where is the mom who is struggling to hold it all together? If I can't find her, I'll just be her.
"Every working mom has a different story and a different experience than I do (... so) it's really to kind of crush the idea of work/life balance, because I don't think that it exists. For me it's about what I'm willing to prioritize, and that's going to change from day to day."8:50: After gaining followers rapidly, Sarah talks about her first sponsored deal (which went up on the day we recorded this episode), and how she is navigating the opportunity to work with partners who will enable her by standing behind her message and platform.
12:45: Marketing personas: what's it's like to leverage influencers and plan campaigns in a marketing role... while being an influencer and participating in campaigns on the side. Sarah shares her mindset around what she looks for in a "successful" brand partnership.
18:55: Sarah talks about her day, being responsive and engaged with her audience, how she manages her time between kids and chaos.
"I kind of had a talk with myself around: the growth will come if you continue to put out content you believe in that people are engaging with... you don't have to engage with every single trend."25:00 Prioritizing wellness and sanity: Sarah talks about how we defend our home life, establish boundaries and keep some sanity and wellness during the pandemic and current chaotic environment.
"Hours of operation are different for everyone. I think that will really have great implications once the world starts to open up again - what does that mean for flexibility and in terms of allowing people time to pursue their passions that make them happier at work?"36:00: Sarah, Beth & Char talk about who influences them and what they're devouring:
- That not-so-secret TikTok account: @TheCorporateMama
- The Yahoo! article that changed Sarah's privacy settings
- Kat Stickler (Mike & Kat) on IG
- Girlboss on IG
- Dallas-based influencer Ashley Robertson
- Emily Ley & the Simplified Planner
- Artist & poet Morgan Harper Nichols
- Charban on IG. You know you want to follow.
- The Whole Brain Child on Audible
- Ouai Chill Pill Bath Bombs
- Our friend and recent ADHD diagnosee Kristen
- Crosley Turntables + Kitchen Covers with Drew & Ellie Holcomb
- The Record Room at Blake Street House
- Well+Good (wellness, skincare, food, nutrition)
- Daily shots of olive oil inspired by Bella Figura