Episode description

0.00: We're in the business of social media and influencer marketing, so we talk with people every day who have built brands, fans and followers. We're intrigued by the idea of influence: how you wield influence, how you gain influence, and what responsibility comes with it?

1:35: Meet the podcast gang: Beth Stephens (chief enthusiast at Soapbox and a source of boundless energy and ideas), the infamous Charban (senior marketing manager, Enneagram 9, keeper of all the ideas) and Nate Patterson (director of operations, Enneagram 7, passionate lunch eater and behind-the-scenes guy... you won't catch him on podcasts).

4:55: Gathering around the community table, future guests and why listeners should tune in. Nate shares his first exposure to the world of influencer marketing, and how intrigued he was to hear the stories of real people who built influence organically and became entrepreneurs.

7:40: Char's thoughts on how we have influence at work by leading and collaborating with integrity. The gang shares a few thoughts on workplace culture as well as our passion/protectiveness for the work environment, wellness at work and welcoming the whole person into the office.

13:10: Exploring influence: having influence, guarding your influence, using integrity with the influence you wield in your own community, in your workplace or the platforms you've built. Plus, who's in the audience? Aspiring and veteran influencers, shopper marketers, parents trying to navigate social media, someone seeking a side hustle as a content creator.

17:20: Nano influencers, micro-influencers, the power middle and how influencers are making a living from their living rooms: everyday people with something to say. The stigma associated with influencers, and busting some of the myths around authenticity and effectiveness.

19:12: Remember your why. Nate and Char respond to the questions we'll ask future guests: what motivates them, when and where they do their best work, what they thought they would be when they grew up.

31:30: What does it mean to have influence and wield it wisely? Tips on how to have more influence, become a thought leader or have an impact on the people around you. Hint: it boils down to keeping it real, not to having a bunch of tricks up your sleeve.