Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today’s podcast is with Bryan Holladay, who is a fractional CMO for three different home goods and apparel companies. Bryan is a long time performance marketer with a skill set on paid social that makes him dangerous, and a strategic mind for the broader picture that really sets him apart. Today we dive in on: What the day to day of a fractional CMO looks like and exactly how he integrates ...
Mar 28, 2022•1 hr 2 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer No Filler podcast features Zach Volpo, Director of Marketing for Marquis ( https://drinkmarquis.com ), and Rob + Takai from Pilothouse Amazon. You'll hear: Zach's biggest learnings, and headaches when it comes to scaling a beverage How BOGO gets us the velocity we crave The benefits of the rebrand to the Amazon ecosystem Why responsible caffeination is sweeping the nation Subscribe to DTC Newsletter - https://dtcnews.li...
Mar 25, 2022•25 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today we’re making gains with Eric Ji Sun Wu, CEO and Co-founder of Gainful, a fully personalized health and supplementation company, currently disrupting the $20 BN global protein powder market. https://gainful.com This podcast is a deep dive into the true meaning of personalization when it comes to both product and marketing. You’ll hear: Why you can only buy Gainful by taking their quiz what most b...
Mar 21, 2022•41 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Rob and Clifford from Pilothouse recently attended a large Amazon vendor show, and the word everyone kept bringing up was efficiency. Everyone's looking for their Amazon Ad Spend to be more efficient. This podcast explains how to achieve Amazon Ads efficiency this through deep product listing segmentation: Work with Pilothouse Amazon ➝ https://pilothouse.co As Clifford details: Recently we've been REALLY segmenting keywords hard - we used...
Mar 18, 2022•23 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re throwing down with Director of Ecommerce for Jones Road Beauty, Cody Plofker. https://jonesroadbeauty.com/ When makeup icon Bobbi Brown sold namesake cosmetic company to Este Lauder she quickly realized she didn’t want to work for a billion dollar conglomerate. Soon after she started Jones Road Beauty with the idea that less is more, capitalizing on more naturalistic trends ...
Mar 14, 2022•41 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Eric as he chats with Spencer and Nikita from Pilothouse about the process they're using to scale clients on TikTok Ads. TikTok has announced their plans to double their TikTok ads business in 2022, so let's focus on what Pilothouse is doing to help them hit this goal 😀 Listen to the podcast for full details, but here in all it's glory is the TikTok Creative Flywheel that Pilothouse is using to improve on Black Friday nu...
Mar 11, 2022•24 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck today we present a true story about fake eyelashes with Molly Garraway, Head of Customer Experience at LoveSeen, lashes for those looking for a more naturalistic flare. https://loveseen.com Molly is a CX Bawse with four years experience leading the CX team at The Farmer’s Dog and Growing it to over 100. With LoveSeen, Molly’s back in the trenches and building out a CX team and strategy f...
Mar 07, 2022•49 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Bump Your Email Revenue 10% This Month with Jordan Gordon, Head of Email at Pilothouse Today's All Killer No Filler Podcast with Pilothouse is all about simple tactical things you do to increase your revenue from email asap. Just employ the learnings from any of these discussions, and you should see a noticeable boost. Work with Jordan ➝ https://pilothouse.co You'll hear: No more blanket coupons, segment your audience for less discounts a...
Mar 04, 2022•26 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck today we’re diving deep with Kuru footwear CMO Sean McGinnis who’s helped the pain-free footwear brand break out of a growth slump and reach new heights last year. https://Kurufootwear.com Sean is a deeply structured, strategic marketer who’s focus on Google search marketing architecture has paid massive dividends since he began. In this podcast you’ll hear How a sketch in grade 5 turned...
Feb 28, 2022•48 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Try Foursigmatic Mushroom Coffee - https://foursigmatic.com Today we’re here with Head of Growth Rick Cadotte of FourSigmatic makers of functional coffee, made from mushrooms, as well as Pilothouse founder Kyle Hitchcox, and the Media buying and content duo of Liam and Jocelyn. You'll hear FourSigmatic's growth journey through hypergrowth as well as Rick's unique stamp he's put on things with a little help from Pilothouse. Work with Pilot...
Feb 25, 2022•32 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Smooth Out Your Cashflow and Extend Your Runway with Settle's Alek Koenig Today’s DTC Bonus Podcast follows the money, as we go deep on cash flow management with https:// Settle.com founder Alek Koenig Settle provides cash flow management for the modern business, allowing you to pay vendors and expenses up front, and finance over time, extending your runway to grow faster. Alek spent four years as the head of credit at Affirm, and with Se...
Feb 23, 2022•27 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Check out Mighty Munch: https://mightymunch.com Hello and welcome to the DTC Podcast, I’m Eric Dyck Today I’m catching up with my good friend James Petrellis, a ten year performance entrepreneur who started his pet brand, Mighty Munch four years ago and after several product iterations, has just found true product market fit, and is on pace for a highly profitable 8 Figure revenue 2022. Mighty munch’s epic product market fit journey How t...
Feb 21, 2022•42 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Work with Pilothouse -> https://pilothouse.co Today we're geeking out on email cohorts with new Head of Email and Customer Retention Jordan Gordan (JOGO). We cover: Why every funnel is a leaky funnel Why your most recent purchases are your best purchasers Why you need to cohort differently during Growth at Any Cost and Growth a reasonable costs stages of your business Why Black Friday looks like a Pig in a Python Who cohort analysis is...
Feb 18, 2022•23 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup https://www.eatofflimits.com/ Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re going out of bounds to chat with Emily Elyse Miller, Founder, and CEO of Offlimits Cereal. In a world full of rules, Emily does what's OffLimits. Unlike what you find in the cereal aisle, OffLimits gives the middle finger to breakfast as we know it. This podcast is a deep dive into the power that mascots can bring your brand, helping you engage your ...
Feb 14, 2022•48 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Pilothouse Founder Kyle Hitchcox and Henry De Zoete from Look After My Bills on this wide-ranging conversation about how to build, scale, and exit your DTC brand. LookAfterMyBills.com Kyle and Henry go deep on some of the outrageous tactics that Pilothouse deployed to help scale Look After My Bills to millions of UK homeowners over the past couple of years, and how this incredible growth trajectory lead to an exciting, and lucrative ...
Feb 12, 2022•38 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup https://www.hellotend.com/ Today's total painless DTC Podcast features Matt Fitzgerald CMO of Tend, which was founded with a direct but ambitious idea to make people look forward to going to the dentist, by focusing on something overlooked by four out of five dentists: The complete customer experience. Matt is a veteran of the DTC Space having lead growth at Hello Fresh for many years. You'll hear how they've made dental work instag...
Feb 07, 2022•45 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. Today we're joined by Saul, Clifford and Rob from Pilothouse's Amazon and Google Ads teams. We're discussing the synergy and benefits of Google Advertising on your Amazon ad campaigns, from your keywords to your display ads. Work with Pilothouse -> www.pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcne...
Feb 04, 2022•21 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today I chat with the one and only Fiona Co Chan, founder and CEO of Youthforia, Make up you can sleep in. https://youthforia.co Fiona started Youthforia out of boredom at the very beginning of the pandemic with one key idea: that makeup should be an extension of skincare, rather than a petroleum fuelled irritant. In this interview, Fiona outlines her unconventional TikTok and Amazon on...
Jan 31, 2022•30 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. Today we're vibing with Ashley Gonzalez from Songfinch along with Dan and John from the Pilothouse team. Songfinch creates fully personalized, fully professional, one-of-a-kind songs for any occasion by connecting customers to a pool of talented songwriters who interview the customer and produce an emotional, powerful song for as little as $199. After some initial success through word of mouth, Ashley signed up...
Jan 28, 2022•26 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Try Kin: https://kineuphorics.com Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today I’m straight up giddy to talk with Kin Euphorics Chief Euphoria officer Jen Batchelor about her mission to transform the world’s oldest social ritual, drinking, into a thoughtful act of taking better care of ourselves. Kin is a daily brain care ritual designed to help you connect to your center and find a better balance. Set your mind free! In thi...
Jan 24, 2022•51 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Work with Pilothouse - https://dtcnews.link/pilothouse Today's All Killer No Filler features Pilothouse's Heads of TikTok and UGC Spencer, and Angela where we discuss: Why CPMs 30%-60% lower on TikTok and what to do about it TikTok campaign structure and how it's different than Facebook Ads How to find your "Winning Style" and then how to find more of it The most critical factors of any TikTok Ad Subscribe to DTC Newsletter - https://dtcn...
Jan 21, 2022•25 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today I’m lowkey excited about my chat Ryan Rouse, Chief Digital Officer at HighKey. HighKey makes better for you cookies and snacks and can be found at https://HighKey.com HighKey is committed to helping America Snack Smarter by removing sugar from our favorite foods, one craving at a time. Today’s talk focused in on the secrets of High Key’s enormous success with Amazon and how that h...
Jan 17, 2022•51 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler, this week with Saul and Kyle from Pilothouse. Saul is a 33rd degree Google Suite Master and today's cast is all about how to improve your Google World, starting with why you NEED to be spending more on YouTube. You'll hear: Why Google is less affected than Facebook after iOS14.5 Why Pilothouse's goal is to have YouTube be 23% of our total Google Suite Spend by 2023 How use custom feeds to maximize your Goo...
Jan 14, 2022•21 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup While we're getting ready and ramping up for a killer year of all-new podcasts, we thought we'd bring back one of our favorite episodes from 2021. We welcomed DTC legend Nik Sharma, CEO of Sharma Brands - consultant to the DTC and CPG industries helping launch, develop, scale, and expand businesses. We discussed: The state of DTC brands in 2021. Utilizing performance branding. Dropping customer acquisition costs. DTC on TikTok. Thanks for...
Jan 10, 2022•43 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on AKNF we caught up with Pilothouse team leads from Google Ads, Facebook Ads, and Amazon to discuss the big wins from Q4, synergies from clients working on more than one platform, our approach to Q5, as well as our omnichannel outlook for 2022 😎 If you'd like to chat to Pilothouse about how to get more synergistic and efficient in your paid media spend, reach out: https://www.pilothouse.co/contact-us Subscribe to DTC Newsletter - ...
Jan 07, 2022•28 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC podcast, I’m Eric Dyck Today we’re getting to the core of your customer data with NOBULL Director of Loyalty and Retention Joy Huang and well as Bluecore VP of Marketing Sarah Cascone Learn more about Bluecore Multichannel Personalization at Bluecore.com In this podcast, you’ll hear how NOBULL uses Bluecore to increase repeat buyers by 46% and expected customer lifetime value by 30% You’ll also hear how NOBULL...
Jan 05, 2022•30 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. If you haven’t already, make sure you go to directtoconsumer.co right now and subscribe to our free, twice-weekly newsletter. Today’s podcast is a doozy, as we chart the 1000% year-over-year growth of the category-defining, snacking sensation, Muddy Bites with founder and CEO Jarod Steffes. https://muddybites.com For years, ice cream manufacturers have put delicious chocolat...
Jan 04, 2022•49 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to another podcast from the vault where the cast chatted with Ben Knox, VP of Ecommerce and Growth at Super Coffee. Ben was a treat to listen to, offering insights on how to thrive in today’s omnichannel environment. This podcast was PACKED with valuable info, so we recommend you give it a full listen. Here's a taster of some of the most powerful Value Rockets from the guys’ chat with Ben: 🚀Why you shouldn't be afraid of Ama...
Jan 02, 2022•44 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, I’m Eric Dyck. Today’s episode features Wellfare’s Cole Riley. To learn more about Wellfare, go to https://welfare.org Wellfare is a nonprofit organization on a mission to solve food insecurity. Working alongside the country’s best food and beverage brands, The Wellfare Box Program brings healthy groceries like chickpea pasta, plant-based milk, protein bars and low-sugar beverages to families in need, for free ...
Dec 28, 2021•30 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week’s we're bringing back one of your favorite episodes of All Killer No Filler where we dive deep into the world of email segmentation. Listen to the entire pod for: 🚀 The #1 thing DTC brands get wrong with email segmentation 🚀 The three most important types of email segmentation 🚀 What is a sunset flow, and how can you use one? 🚀 Campaign segmentation for your VIP customers 🚀 Launching new products with SMS campaigns 🚀 Utili...
Dec 24, 2021•30 min•Transcript available on Metacast 
