Episode description
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Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re throwing down with Director of Ecommerce for Jones Road Beauty, Cody Plofker.
When makeup icon Bobbi Brown sold namesake cosmetic company to Este Lauder she quickly realized she didn’t want to work for a billion dollar conglomerate.
Soon after she started Jones Road Beauty with the idea that less is more, capitalizing on more naturalistic trends in beauty. She quickly brought on Cody, who happens to be her son, and he’s helped drive incredible 8 figure growth in just over two years.
This one is just filled with value…you’ll hear:
- Cody’s pivot from physical therapist to online marketer and what it’s like to work for your celebrity mom
- Why people are STILL underestimating the TikTok organic opportunity and
- Exactly how Jones Road Beaty went Viral Attacking the trend of contouring
- How TikTok compares to Facebook Ads at massive scale, and what creatives work where
- How Cody structures is Facebook Ads campaigns for maximum simplicity
- How to make a killer quiz, and exactly what to do with that Zero party data after
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