Ep 186: Why Personalization Might Be The Biggest Opportunity in DTC with Eric Ji Sun Wu, Co-Founder of Gainful - podcast episode cover

Ep 186: Why Personalization Might Be The Biggest Opportunity in DTC with Eric Ji Sun Wu, Co-Founder of Gainful

DTC Podcast
Mar 21, 2022•41 min•Transcript available on Metacast
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Episode description

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Hello and welcome to the DTC Podcast.

Today we’re making gains with Eric Ji Sun Wu, CEO and Co-founder of Gainful, a fully personalized health and supplementation company, currently disrupting the $20 BN global protein powder market.

https://gainful.com

This podcast is a deep dive into the true meaning of personalization when it comes to both product and marketing.

You’ll hear:

  • Why you can only buy Gainful by taking their quiz
  • what most brands get wrong about personalization
  • The quiz that launched a million dynamic messages
  • The true value of a Y-Combinator Experience


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