Episode description
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Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today I’m lowkey excited about my chat Ryan Rouse, Chief Digital Officer at HighKey.
HighKey makes better for you cookies and snacks and can be found at https://HighKey.com
HighKey is committed to helping America Snack Smarter by removing sugar from our favorite foods, one craving at a time.
Today’s talk focused in on the secrets of High Key’s enormous success with Amazon and how that halo effect has helped their other DTC efforts, Why Ryan is a lifelong marketing learning, highlighting a few of his favorite mentors and resources.
Pros and cons of marketing a better for you product
How Ryan implemented bundling strategies that raised their DTC AOV by 40% in his first few months on the job
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