Episode description
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Today we're geeking out on email cohorts with new Head of Email and Customer Retention Jordan Gordan (JOGO).
We cover:
- Why every funnel is a leaky funnel
- Why your most recent purchases are your best purchasers
- Why you need to cohort differently during Growth at Any Cost and Growth a reasonable costs stages of your business
- Why Black Friday looks like a Pig in a Python
- Who cohort analysis is like a demographics report
- Why you NEED to blend your reactivation costs into the entire customer lifecycle
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