Episode description
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Today's total painless DTC Podcast features Matt Fitzgerald CMO of Tend, which was founded with a direct but ambitious idea to make people look forward to going to the dentist, by focusing on something overlooked by four out of five dentists: The complete customer experience. Matt is a veteran of the DTC Space having lead growth at Hello Fresh for many years.
- You'll hear how they've made dental work instagrammable, to drive word of mouth and customer retention
- How filling chairs in localized offices is a much different challenge than scaling Hello Fresh
- How Tend finds and warms up new markets
- Why Tend is really a staffing company and how their brand acts as a talent magnet
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