![Ep 169: AKNF - TikTok Media Buying and Creative Strategies to Supercharge Your Results in 2022 - podcast episode cover](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode400/5327968/5327968-1642796019958-21a1694fb4c2.jpg)
Episode description
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Today's All Killer No Filler features Pilothouse's Heads of TikTok and UGC Spencer, and Angela where we discuss:
- Why CPMs 30%-60% lower on TikTok and what to do about it
- TikTok campaign structure and how it's different than Facebook Ads
- How to find your "Winning Style" and then how to find more of it
- The most critical factors of any TikTok Ad
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