Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we welcome Angela, Head of Pilothouse's User Generated Content division to chat about the biggest mistakes she sees brands make when it comes to scaling their offer with UGC Creatives. Listen to the end for some insights into Britney Spears's sad and weird situation. Ads Based On User-Generated Content Receive Four Times Higher Click-Through Rates And A 50% Drop In Cost-Per-Click Compared To Average Ads Mistake #1 - Not setting perf...
Jun 26, 2021•26 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Special guest Attest CEO Jeremy King joins us on the pod to discuss the findings of D2C Digest, their research product based on the thoughts and opinions of 1000s of US online shoppers. This podcast contains data-backed research on the consumer trends and business stories that will define 2021 for smart brands. A must listen! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise ...
Jun 24, 2021•44 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod we have DTC legend and founder of Beardbrand Eric Bandholz . Eric pioneered the urban beardsman market, along with a number of critical DTC plays, including incredible content marketing, deep customer identification and connection plus he was building in public way before it was cool. Listen to the pod for: 🔥 Hot takes on how DTC brands should approach Amazon 👩🎨Strategies for nego...
Jun 22, 2021•54 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to ALL KILLER NO FILLER on the DTC podcast. I'm Eric Dyck, it's FRIDAY, and we're diving in deeper on TikTok Ads. A few weeks back, I interviewed Spencer and Natasha about TikTok, and Spencer messaged me after to say that we barely scratched the surface on the ad side. He also sold me on testing out the platform personally... totally hooked. So today, we're back with Mr. Spencer Hay, Pilothouse's lead TikTok buyer, to learn more a...
Jun 19, 2021•33 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on the pod, we have Sam Nebel, Co-founder, and Co-CEO of Goodwipes. Goodwipes is an eco-friendly hygiene brand creating plant-based 100% biodegradable hypoallergenic wipes taking on big TPs! Here's what you'll hear on the pod: 📦 Transitioning from retail to DTC 📦 Bold brand marketing can make you stand out if done correctly 📦 Breaking down the taboos 📦 Leveraging communication channels to increase product experience ...
Jun 15, 2021•42 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we gathered the Pilothouse Amazon team to talk Amazon Prime Day preparation. What should you do today, what you should have done a month ago, and what you can do on Prime Day itself to maximize your results. Stick around for an update on the Facebook Amazon Bridge and our spicy takes on Amazon's system for sellers. The Tips: 👇 📦 Listings – If you’re running a sale, add a listing image that tells shoppers you’re having Prime Day sa...
Jun 12, 2021•22 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hannya Boulos is the Head of Growth at Modern Milkman . This Manchester-based business delivers convenient groceries from independent and local suppliers directly to customers’ doorsteps in returnable and reusable packaging. This brand checks all the boxes for us at DTC: ✅ Disrupting a space. ✅ Great brand & product. ✅ Supports local businesses. ✅ Sustainably minded. Here are some takeaways from our chat with Hannya: 🚪 Why old-school...
Jun 08, 2021•56 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It was FRIDAY, and for this AKNF we gathered our Senior and Lead Media Buying Team across both Facebook Ads to discuss the changes, the challenges, and the workarounds caused by iOS14.5. Nate Vankoughnet, Taylor Cain, Saul Garcia, Richard Clement were all in fine form as we dove in on the following topics: The overall impact of iOS14.5 on Facebook and Google Ads The crazy workaround we figured out to see 1-day and 7-day conversions totale...
Jun 07, 2021•27 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod, we have newly minted VP of Marketing for Trifecta Nutrition, Tessa Bicard. Trifecta is a DTC meal solution for those who want to eat clean. They deliver fresh, fully-prepared healthy meals direct to your door. Here's what you'll hear on the pod: 📦 It's all about balance - human content with SEO spices 📦 There are always new marketing channels to explore 📦 Why TikTok is so awesome 📦 Exploring the gaming market 📦 ...
Jun 01, 2021•49 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on AKNF, we have Ryan McKenzie discussing the art and science behind the creative aspect of YouTube Ads! Here's what you'll hear on the pod: 📦 Anatomy of Successful Videos 📦 ProTips on improving your video content 📦 How tracking is indispensable to understand your audience 📦 Testing Creatives Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https:/...
May 29, 2021•57 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod, we chat with Lillie Sun , growth marketer for Three Ships , a female-founded vegan skincare company on a mission to make clean beauty accessible to all. 🌱 🎧 Listen to the pod for: How they got $1.4 M in funding -- and what they’re doing with it. Three Ships’ organic social education strategy (and the results they’re seeing). Why their team is committed to non-scalable customer engagement, and what tactics the...
May 25, 2021•41 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Eric with media buyers Spencer Hay and Nikita Pickard as they go over the basics of advertising on TikTok ads. Here's what you'll hear on the pod: 📦 How to think about the platform 📦 TikTokify your existing ads 📦 Why TikTok is a platform you need to be thinking about already Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/piloth...
May 22, 2021•27 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on DTC Podcast, we welcomed Jeremy King, the founder and CEO of Attest , a company re-imagining the $80B field of customer research. We dove into the state of customer research, providing some insights about how companies of any scale can get better, more relevant data to help grow their brands. 🚀 Get a preview of Attest’s recently published quarterly D2C digest ( askattest.com/dtc ), where they used their platform to survey c...
May 20, 2021•36 min•Ep 48•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod we have Eli Weiss, DTC twitter darling and Director of Customer experience at Olipop. Here's what you'll hear on the pod: 📦 The power of transparency 📦 Respect your UX data 📦 Beyond the customer survey 📦 Customer success = reaching out before shit hits the fan 📦 The most underutilized moment in the brand experience 📦 Act as though a human would act Subscribe to DTC Newsletter - https://dt...
May 18, 2021•42 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of All Killer No Filler, we're chatting with Pilothouse's Head of Email Julien Normand and Design Lead Robin Holdsworth. Here's what you'll hear on the pod: 📦 Perception of email 📧 vs SMS 📱 📦 Our Two-Step process for driving leads with SMS 📦 Where CTAs should go, how they should look, and how many you should have 📦 Why folks are hesitant to implement an SMS strategy (and why they should reconsider) 📦 An inside look ...
May 15, 2021•27 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup We have a special Podcast today! 🎁 We're joined by Greg Elfrink to talk about why NOW is the best time to sell your business. Empire Flippers is the #1 curated marketplace for buying and selling established, profitable online businesses If you've ever thought of selling your brand for a massive profit, you can check out what your eCommerce store is valued at by going to https://empireflippers.com/valuation-tool/. Here's what you'll hear ...
May 13, 2021•43 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the podcast, we have Dropps CMO Elena Lécué. Dropps is a household cleaning brand fighting against toxic pollution, plastic waste, and animal cruelty. Oh, and the dirt in your home. From packaging to their ingredients, Dropps delivers on their promise! Here's what you'll hear on the pod: 📦 Eco-product education 📦 Transitioning from retail to DTC 📦 How Dropps struck viral gold TWICE 📦 Why Dropps treats Amazon as a trial ch...
May 11, 2021•50 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on All Killer No Filler we’ve got Pilothouse Copywriter, Alora Bossy and Email Campaign Manager, Graham Battie to discuss personalized copy for email flows as well as campaigns, plus some thoughts on where AI copy bots are useful, and where they’re not. This pod also includes: 📩 How to make sure you're speaking to your most highly engaged audience in a way that maximizes their value 📩 How to utilize referrals to increa...
May 08, 2021•25 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the podcast, we have Blume co-founder Bunny Ghatrora. Blume is a women's skincare and self-care company that is eliminating the shame and embarrassment from puberty and growing up. Did you know that 60% of women felt their self-esteem plummet through puberty? What used to make young girls feel ashamed is being normalized thanks to companies like Blume. Here's what you'll hear on the pod: 📦 Promoting growth ...
May 04, 2021•50 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the nerdiest iOS 14.5 podcast you’ll ever hear. We’ve assembled a crack team of experts from Pilothouse and Helmkin to talk you through what to expect during the iOS 14.5 transition and provide insight into what our teams are seeing. Listen to the pod for: 📦 The three biggest changes we’ve seen in our accounts so far. 📦 What kind of performance we’re seeing in our accounts. 📦 Why you ne...
May 01, 2021•45 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the podcast we have co-founder and CEO of Huron , Matt Mullenax. Huron is a men’s skin and shower care brand built on the premise that guys’ morning routines haven’t changed a whole lot since puberty. Queue the big shower energy. Here's what you'll hear on the pod: How to activate your community and gain priceless insight What "using your product as a weapon" means, and why you should be doing it How Huron i...
Apr 27, 2021•34 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week’s All Killer No Filler , we’re chatting with Pilothouse’s Head of UGC Angela Meadows, Creative Lead Alex Ortega, Head of Partnerships Dan Norcia, and Senior Media Buyer Nate Vankoughnet about scaling your campaigns with UGC ! Spoiler alert: 60-80% of our top-performing creatives on any given account are UGC. 🤯 🎧 Listen to the full pod for: The number one thing that people get wrong when acquiring UGC How Nate tests UG...
Apr 24, 2021•23 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re introducing the newest addition to the DTC Podcast family - DTC Brand Stories. Our first guest is Kevin Lee (K-Lee), co-founder of immi , the world's first low carb, high protein instant ramen. 🍜 🎧 Listen to the episode for: Immi's origin story & product discovery journey Immi’s growing pains What they’ve learned since going to market The benefits of building in public and Their vision for the Immi community moving...
Apr 23, 2021•47 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod we have Mike Lackman, CEO of Trade Coffee, a special subscription service offering home-delivered fresh coffee from the nation’s best roasters. Trade is such an interesting business because of the way it takes existing great products, and innovates the customer experience and logistics side of things to create amazing customer experiences that grow LTV like crazy. Listen to the pod for: 📦 Why personalization is...
Apr 20, 2021•54 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on All Killer No Filler, we have the Pilothouse Amazon team of Robert Russell, Clifford Donovan, and Seth Tubman-Watkins with a little preview of our upcoming DTC workshop, The Amazon Growth Guide , coming your way April 28, 29 and 30th. learn.directtoconsumer.co/amazon This pod is PACKED with Amazon intel. Dive in for: 📦 Keywords strategy segmentation and bidding strategies across campaigns 📦 The #1 thing...
Apr 17, 2021•29 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup On this episode of DTC Podcast we check in with Eric Girouard , founder of Brunt Workwear , a DTC brand catering to an often-overlooked demographic: tradesmen👷. Listen to the pod for: 📦 Brunt's origin story and product development journey 📦 A pre-launch roadmap that you can steal 📦 Why micro-influencers with a niche audience are the way to go 📦 A friendly reminder to alw...
Apr 15, 2021•46 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup We’ve gathered the Pilothouse brain trust to talk about how DTC brands can foster the best relationship and results from any agency they work with. Join us as we chat with Pilothouse Co-founder Kyle Hitchcox, Head of Partnerships Dan Norcia, and first-time AKNF guest Onboarding Manager Megan Williams. Listen to the pod for: 📦 Trends our team is seeing in the current DTC surge and how legacy brands are responding to the digital chal...
Apr 10, 2021•39 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on the pod, we have Hugh Thomas the co-founder and CEO of Ugly Drinks! We've been dissecting Ugly's strategy for the past few weeks in DTC Newsletter - you can catch up on our blog ➡️. https://www.directtoconsumer.co/content Listen to the pod for: 📦 How Ugly built its brand - and why it's fundamental to the business 📦 Why their no b.s. strategy pays off 📦 Ugly's commitment to creating an a...
Apr 06, 2021•42 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Drumroll please 🥁🥁🥁 Please welcome Pilothouse Sr. Media Buyer Raven Dixon as the new head of DTC+! Raven has been a superstar guest on previous episodes of AKNF, and we're so excited to have her expertise and energy on our team. She's joined on today's pod by Pilothouse Sr. Media Buyer Jacob Geary. Listen to the pod for Jacob and Raven's media buyer origin stories, Jacob's strategy for growing DTC+, and Raven's exciting plans for build...
Apr 02, 2021•15 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Grab a hot cup of cocoa and cozy up, cause this week's poddy features Wylie Robinson, CEO and founder of Rumpl Blankets, and his head of eCommerce, Shane Roach. Shane and Wylie sat down to talk about how Rumpl turned high-performance materials into usable works of art that have been exploding the historically stagnant blanket space. Listen to the pod for: 📦 Why you should look to your life for product inspiration 📦 Advice for expa...
Mar 31, 2021•48 min•Transcript available on Metacast 
