Episode description
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Welcome to ALL KILLER NO FILLER on the DTC podcast. I'm Eric Dyck, it's FRIDAY, and we're diving in deeper on TikTok Ads.
A few weeks back, I interviewed Spencer and Natasha about TikTok, and Spencer messaged me after to say that we barely scratched the surface on the ad side. He also sold me on testing out the platform personally... totally hooked.
So today, we're back with Mr. Spencer Hay, Pilothouse's lead TikTok buyer, to learn more about the ad platform everyone's talking about.
Here's what we talked about:
- How similar to FB Ads are TikTok Ads?
- To meme or not to meme?
- What are the types of TikTok Ads, and which do you use?
- An example of the most successful TikTok Ad ever
- Creative fatigue on TikTok and how to avoid it
- How to structure your campaigns for scale
- How many creatives you need to run
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