Episode description
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In this episode of All Killer No Filler, we're chatting with Pilothouse's Head of Email Julien Normand and Design Lead Robin Holdsworth.
Here's what you'll hear on the pod:
📦 Perception of email 📧 vs SMS 📱
📦 Our Two-Step process for driving leads with SMS
📦 Where CTAs should go, how they should look, and how many you should have
📦 Why folks are hesitant to implement an SMS strategy (and why they should reconsider)
📦 An inside look a the DTC win-back sequence
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