Episode description
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On this week’s All Killer No Filler, we’re chatting with Pilothouse’s Head of UGC Angela Meadows, Creative Lead Alex Ortega, Head of Partnerships Dan Norcia, and Senior Media Buyer Nate Vankoughnet about scaling your campaigns with UGC!
Spoiler alert: 60-80% of our top-performing creatives on any given account are UGC. 🤯
🎧 Listen to the full pod for:
- The number one thing that people get wrong when acquiring UGC
- How Nate tests UGC on Facebook
- Tips for nurturing relationships with influencers
- How to optimize UGC for a multitude of platforms
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