Many business owners know the importance of being found on the search engines like Google, Bing, Yahoo!, etc. But, many people forget about the value of being found on smart devices that depend on voice searches to get the information that those of us that ask Alexa or Google, as an example, for a recommendation or an answer. If you cannot be found on those smart devices, you're missing out on an incredible amount of potential clients and sales. Jennifer, Daniel, and Patricia talk about how ...
Apr 04, 2023•15 min•Ep 14•Transcript available on Metacast What do YOU do when you're trying to connect with support (and are stuck on hold), or you've connected with them, but they just aren't assisting you? That's right, you go on social media. And your clients, customers, patients, or members are too. This means, of course, that YOU need to have a strategy in place for how to use that social media to care for them. Jennifer, Daniel, and Patricia each share instances where they have gone to social media to get support. They then discus...
Mar 28, 2023•22 min•Ep 13•Transcript available on Metacast According to a statistic from the US Centers for Disease Control , nearly 1 in 4 people have a disability which makes it difficult to engage with or support businesses that are not friendly to those with disabilities. This issue is true for both physical businesses where there are no ramps or elevators to get up stairs, no menus with braille print, no assistive listening devices for those with hearing disabilities, etc. as much as it is online businesses and websites. In this episode, Jennifer, ...
Mar 21, 2023•19 min•Transcript available on Metacast In this episode, we discuss the importance of matching up your messaging, the market you're targeting, and the media that will be used. As a business owner, it can be easy to fall into the trap of putting out information everywhere you can and advertising to every single person out there. Yet, this approach is often ineffective. It doesn't take into account the specific market you're trying to reach. It also ignores the media that will be most effective in getting your message in front of them. ...
Mar 14, 2023•21 min•Transcript available on Metacast Very often, we get pulled in many different directions and we feel like we MUST say "yes" to doing something. The problem with agreeing to everything though is that when it comes time to get stuff done, we're often busier than we should be because we didn't say "no" to begin with. Sometimes we need to say "yes" because our boss tells us we must do it, but if it is truly something that we do not need to agree to do, perhaps we should say no. Do you agree?
Mar 07, 2023•34 min•Transcript available on Metacast On this episode, hosts Jennifer, Patricia, and Daniel delve into the topic of asking for what you want. Many people struggle with the simple act of asking for what they want, whether it's a promotion at work, a date with someone they like, or simply speaking up for themselves in a difficult situation. Fear of rejection, imposter syndrome, and societal conditioning can all contribute to this struggle. However, the hosts encourage listeners to overcome these barriers and embrace the power of askin...
Feb 28, 2023•20 min•Transcript available on Metacast Get ready to simplify your communication and connect with others like never before! In this podcast episode, hosts Jennifer, Patricia, and Daniel delve into the importance of removing confusing jargon, lingo, and acronyms from your everyday conversations. Join the conversation as the hosts share their personal stories and offer valuable tips on how to make your language more accessible and engaging to your audience. Discover how simplifying your communication can lead to better understanding and...
Feb 21, 2023•24 min•Transcript available on Metacast Jennifer, Daniel, and Patricia discuss how you can repackage your existing services or products to increase your revenues - whether by taking an inventory of what is already available and seeing if any of it can be repurposed, reused, or bundled in different ways to create new products or solutions that people may be searching for. An example we use is a business that offers services to lawyers, which can be tweaked to also be used by accountants or anyone in an office setting. Another exa...
Feb 14, 2023•16 min•Transcript available on Metacast In this podcast episode, Jennifer Glass, Patricia Reszetylo, and Daniel McCraine discuss the importance of developing resiliency in yourself, your employees, and your business. They begin by explaining that resiliency is the ability to bounce back from adversity and handle stress and challenges in a healthy and effective way. They note that in today's fast-paced business world, resiliency is more important than ever. Jennifer Glass highlights the importance of investing time and effo...
Feb 07, 2023•24 min•Transcript available on Metacast VUCA -- the military term for battle conditions, stands for Volatility, Uncertainty, Chaos, and Ambiguity, which definitely describes the conditions small business owners face every day. We start out with a plan, which is scrapped a week into the year. How can anybody plan and wend their way through all the craziness that gets thrown at us? So in this episode, we discuss the principles that we have found to work for us: Patricia shares the idea of yes, making a plan, but using it as a guide, as ...
Jan 31, 2023•29 min•Transcript available on Metacast As the song goes, ♪♫ it isn't easy being green. But in reality, it's much easier than we think! There are many benefits that are out there for us to consider when we look at being green - both for our businesses and for our own personal uses - and we can even make up for our carbon footprint by buying credits to offset the carbon that we use. For Jennifer, she uses a Rocketbook notebook that allows her to reuse the notebook over and over without having to waste money or resources on buying new n...
Jan 24, 2023•32 min•Transcript available on Metacast With the rise of AI, it is getting harder and harder to know and see the difference between what people do and where machines may be involved. Nowhere is this as evident as in the case of writing copy or generating ideas for a business with all sorts of tools out there like chatGPT and others that bring the power of Artificial Intelligence to the masses. How we use AI and how we integrate the various tools into our lives and businesses may dramatically shift a lot of what we do daily but w...
Jan 17, 2023•33 min•Transcript available on Metacast This episode covers the importance of having many strategic plans to achieve your goals. You may know about SMART goals – Specific, Measurable, Attainable, Relevant, and Time-based. These are often used to create a single, comprehensive plan for achieving annual goals. Yet, relying on a single plan can be risky. A single plan may not take into account unexpected changes or challenges that can arise. That's where the idea of many strategic plans comes in. Business owners can be better prepared to...
Jan 10, 2023•34 min•Ep 2•Transcript available on Metacast How resourceful are you? When you come up against a challenge, do you cave to the pressure, or do you rise to the occasion? How exactly DO people do that? Life - and business - are overwhelming. There are so many challenges to overcome, and the longer we live, the more there are, and the bigger they become. So in this episode, we are talking about how to deal with a challenge, regardless of if it's a business pivot, or how to get to that special event on a shoestring budge...
Jan 03, 2023•25 min•Transcript available on Metacast Having a diverse team is sometimes as important as the diverse community that you serve in your business. Do you agree? In this episode, Jennifer, Daniel, and Patricia talk about diversity in business and how having that diverse crowd can be a major benefit to your business and its overall success as time goes by. Are you enjoying these shows? Let us know so we know how to better help you continue growing your business!
Dec 27, 2022•16 min•Ep 52•Transcript available on Metacast How do you view your team/employees? Do you view them simply as "bodies" or are they an integral part of your business? When you see the value that your team has for you and your business, you start thinking more strategically about how you can have your teammates fit into your overall business plan and what that means for you and your business's growth over the long-term. Listen in and see if you can relate to any of the ways that we show you how to leverage your team and can you think of...
Dec 20, 2022•24 min•Ep 51•Transcript available on Metacast What's the BEST customer experience you've ever had - as the customer somewhere? What's the worst? And what kind of experience do YOUR customers get from you... REALLY ? It's easy as a business owner to get caught up in just getting our widget out the door. "You're served... thanks... NEXT !" And our customers are grateful that they are getting served. But what happens when we take a step back and dig into what makes the experience an EXPERIENCE? Think about your last time at any Disney property...
Dec 13, 2022•27 min•Ep 50•Transcript available on Metacast Everyone knows about recent global disruptions to the supply chain. It's time to acknowledge there may always be serious threats to the supply chain. This threat makes it difficult for businesses to maintain their long-term success. In this episode, Jennifer, Patricia, and Daniel help companies understand and mitigate these risks. They suggest some solutions that will help small business owners. They also suggest proactive steps you can take to protect your business continuity ...
Dec 06, 2022•29 min•Transcript available on Metacast Blogging is touted as a great way to build a business - and it is. In this episode, we look at some of the whys and wherefores of using blogging in your marketing plan. While Jennifer actively uses her blog, both Daniel and Patricia admit to not blogging consistently, but by the end of the episode, both of them have come up with plans for moving forward with it. Blogging, as you may already know, is posting content on your website blog, or on an external platform. It's a great way to e...
Nov 29, 2022•22 min•Transcript available on Metacast If you're a business owner, you know that an economic downturn can have a serious impact on your bottom line. But what can you do to prepare for the worst? In this podcast, Jennifer, Daniel, and Patricia discuss some simple steps that you can take right now to help weather the storm when an economic downturn hits -- from diversifying your products and services to cutting costs and boosting marketing efforts, we'll give you the tools you need to keep your business afloat.
Nov 22, 2022•25 min•Transcript available on Metacast Do you feel stressed? We all need some stress in our lives to function, but too much stress causes unintended consequences. As entrepreneurs, we tend to get stressed out a lot easier than other folks, primarily because a good chunk of our pay and success comes from the work that we do rather than being in a guaranteed salary position. So, with all that said, how can we lessen the stress that we feel and pay better attention to not only our health but be more focused on our business and future? L...
Nov 15, 2022•16 min•Transcript available on Metacast How do you get inspired by your business? Listen in as Jennifer, Daniel, and Patricia discuss this very idea from having a vision and mission for your business to staying excited about your work. This episode is perfect for anyone who wants to learn how to be more inspired by your business!
Nov 08, 2022•28 min•Transcript available on Metacast So you've decided you are going to start a side hustle! You're imagining all the fun you'll have, and all the money rolling in. It's quite the high! You may want to stop the presses - for a couple of minutes - and consider a few things first though: How will the tax man see what you're doing - will they consider it a real business, or deem it a hobby business, and disallow deductions you've taken? Is it something you truly want to do JUST ON THE SIDE, or might you consider doing it full-time at ...
Nov 01, 2022•25 min•Transcript available on Metacast "Whether you think you can or think you can't, you're right!" Henry Ford. Belief and Confidence. In this episode, Jenifer, Patrica and Daniel tackle the connection. Can you be confident without belief? Can you believe in your product or service, yet lack confidence? Many entrepreneurs struggle with these issues. We break it down and provide suggestions.
Oct 25, 2022•25 min•Ep 43•Transcript available on Metacast A lot of people have some great ideas but aren't really sure about how to know if the idea would be a viable business or how to start going about opening a business and selling that idea to people. Listen in as Jennifer, Daniel, and Patricia talk about ways that you can figure out how you can determine the viability of the idea as a business and what to do when you're certain your idea will sell to start operating your business.
Oct 18, 2022•17 min•Transcript available on Metacast About 3 years ago, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo decided to launch a new podcast. It was the first time the three of them produced their own show - they've appeared on other people's programs but never had one of their own. During that time, the three hosts of this show have learned quite a bit about producing a podcast - from coming up with the topics to getting each of the episodes out regularly every week for 3+ years. Listen in and see what they've lear...
Oct 11, 2022•15 min•Transcript available on Metacast What is the difference between a copyright and a trademark? What about a service mark? Listen in as we go through how you can protect your intellectual property and how to avoid using someone else's property and possibly avoid legal liabilities when producing any form of content. Our guest, Randi Karpinia of Sagacity Legal walks us through knowing what the difference is between the different types of protections and how we can use those protections to keep our intellectual property ours. R...
Oct 04, 2022•38 min•Transcript available on Metacast Many business owners feel objections are the bane of their existence - they struggle with "overcoming" them, and feel they are in a competition with the prospect. But objections, especially if you see them over and over, can be a GREAT way to build your business. In this episode, we talk about how to do just that. How to approach an objection in the wild, how to answer it for the prospect, even if you don't know the answer, and even how to harness it to work for you . Yeah. Make it work FOR...
Sep 27, 2022•27 min•Transcript available on Metacast In the wake of many scandals over the years, many companies have lost consumer trust. Maybe it wasn't a scandal, but there may have been a data breach, a "marketing mishap" or some other issue that caused the loss or erosion of trust. What does a company do to avoid losing trust and, if trust is lost, is it gone forever? Listen in as Jennifer, Daniel, and Patricia tackle the issue of trust in business and what you can learn from this conversation.
Sep 20, 2022•30 min•Transcript available on Metacast Do you have clients, customers or patients who just LOVE you, your products or your service? You may already offer gifts to those who send referrals to you. Do you feel like there's more you could do? Jennifer, Patricia, and Daniel break down the idea behind affiliate marketing. You will learn what affiliate marketing is, and how you can use it in your business.
Sep 13, 2022•28 min•Transcript available on Metacast 
