Episode description
Many business owners feel objections are the bane of their existence - they struggle with "overcoming" them, and feel they are in a competition with the prospect.
But objections, especially if you see them over and over, can be a GREAT way to build your business.
In this episode, we talk about how to do just that. How to approach an objection in the wild, how to answer it for the prospect, even if you don't know the answer, and even how to harness it to work for you.
Yeah. Make it work FOR you.
What if you were confident enough to give the prospect the space and permission to be honest with you regarding their actual objection?
What if you were to take the objections you hear, write them down, and come up with solutions.. so you could answer each confidently next time?
What if you were to pre-empt those objection by addressing them in your presentation? YOU bring them up, YOU address them even before the prospect thinks of the issue.
What if you were to design what you DO around those objections people commonly have in your industry - so they not only don't present themselves, but are in fact (HUGE) benefits?
And what if you marketed your business, positioned it, as overcoming those objections, so those issues are now competitive advantages in your service/product?
Would give you a bit of an edge, wouldn't it?