Can a web design company for home services make a million dollars? It sure can. Ryan created just that. On this episode of the Vertical Go-To-Market Podcast, we welcome Ryan Golgosky, the CEO and Founder of 180 Sites, to share how he transformed his generalist marketing agency into a million dollar subscription-based productized firm. From being a jiu-jitsu enthusiast and working in the exterior cleaning industry, to navigating life-altering health complications, Ryan’s journey is extraord...
Jun 28, 2023•38 min•Transcript available on Metacast Ever wondered how specializing in a particular niche can skyrocket your agency's growth? This episode of The Vertical Go-To-Market Podcast promises answers, sharing a testament of what can happen when you stop wondering, and start wandering towards the path of finding the right vertical for your business– and finding success along the way! The star of our story today is Holley Miller, a southern belle turned Bay Area influencer and Founder of Grey Matter Marketing. She's the catalyst behin...
Jun 21, 2023•51 min•Transcript available on Metacast Today we are sharing an episode that was previously aired on Vendasta’s Conquer Local Podcast hosted by Jeff Tomlin. The special guest? Our very own host, Corey Quinn! If you haven’t been able to get to know Corey, this episode will give you all the details you need. Corey is an accomplished entrepreneur and sales leader, known for his role as the former Chief Marketing Officer of Scorpion, a digital marketing agency that witnessed remarkable growth under his guidance. Tune into this episode of ...
Jun 14, 2023•32 min•Transcript available on Metacast Ready to learn how vertical specialization helped one lawyer grow and scale his firm to over 7-figures? In this episode, you’ll gain insight into Gabe Levine’s strategies for attracting new clients to his firm, Matchstick Legal, productizing his services, and being a trusted specialist in the industry. Gabe shines light on the power of focusing on one vertical and how that’s giving him the confidence to be an effective service provider, case after case. If you’re looking to transition to retaine...
Jun 07, 2023•34 min•Transcript available on Metacast Want to know the secrets of scaling your agency with productized services? My next guest on The Vertical Go-To-Market Podcast is Ronik Patel, founder of Unlimited WP . In this episode, Ronik shares how he transformed his small marketing agency into a 7-figure productized agency. Ronik opens up about gaining a deeper understanding of productizing services, which includes packaging, marketing, and delivering services like a product. This approach has been vital to the growth and scalability of Unl...
May 31, 2023•39 min•Transcript available on Metacast What if you could become the one and only in your industry? My guest is Jonathan Stark, a former software developer who's now on a mission to rid the world of hourly billing. In this episode, you'll discover how to position yourself with a laser-focused positioning statement and how identifying an expensive problem sharpens your marketing. We discuss the importance of selecting a vertical when positioning yourself in the market and how to identify the target market that is the right size f...
May 24, 2023•1 hr•Transcript available on Metacast This episode is a short one with just a few updates. First off, you can sign up for my brand new email course, the Six Secrets to Outbound ROI, right now by going to www.GetOutboundROI.com . Who's this course for? It's for agency owners who are tired of not getting anywhere with their outbound. How do you know if this course will help? One sign is that you've tried and failed at all of the typical outbound strategies, like emails, calls and LinkedIn. Maybe you've also hired an outsour...
May 17, 2023•2 min•Transcript available on Metacast Is Generative AI a Threat or an Ally for Agencies? Join us for a special episode of the Vertical Go To Market Podcast featuring Russ Perry, CEO of Design Pickle, where we discuss effective strategies for agency owners to approach new tools such as generative AI and chat GPT. Our conversation explores how these tools can save time, improve efficiency, and add value for agencies. We also delve into the creative process and highlight how these tools can be used to craft specialized cont...
May 10, 2023•31 min•Transcript available on Metacast What happens when you take a multi-vertical business and turn it into a vertical-focused powerhouse? That's exactly what my guest, Dave Hansen, president of Client Tether, did to skyrocket his company in the CRM space. Join us as we discuss Dave's journey, from his background in sales to making the bold decision to focus on one niche - the franchising industry. We dive into the development and business decisions that led to the verticalization of Client Tether. Dave also sheds light on the impor...
May 03, 2023•39 min•Transcript available on Metacast Are you a generalist agency thinking about specializing? In this episode, I had an insightful conversation with Joe Sullivan, co-owner of Gorilla 76, a marketing agency focused on the manufacturing ecosystem in the B2B space. We explored their journey from a creative shop to a specialized industrial marketing agency, discussing the importance of positioning and building a relatable brand and the benefits of long-term marketing strategies. We also dove into the power of content-based networking a...
Apr 26, 2023•48 min•Transcript available on Metacast Ready to unlock growth for your bootstrapped startup? 🚀 In this episode of the Vertical Go To Market podcast, I had the pleasure of talking with Ethan Butte, Chief Evangelist at BombBomb, a software company that makes it easy to record and send video messages. We discussed BombBomb's journey from a small team to now having over 75,000 active users, and how their vertical focus in the real estate market led to significant growth. We also explored the importance of understanding how custome...
Apr 19, 2023•48 min•Transcript available on Metacast Tired of blending in? My guest is John Rougeux with Category Design Advisors In this episode, John breaks down the key concept of being radically different and addresses the question, ‘But is Category Design just another marketing strategy or a holistic business approach?’ We also talk about overcoming the perceived risk of specializing your business, the symptoms in your business of needing a more intentional category strategy, and much more. The resources mentioned in this episode are: -...
Apr 12, 2023•43 min•Transcript available on Metacast My next guest is Sarah Durham, Founder and CEO of Big Duck. I recently sat down with Sarah to learn how she transformed her generalist marketing agency into a 7-figure PR and Communications firm specializing in the non-profit sector. We get into the details of why she decided to specialize her firm, how she did it, what led her company to become the premier PR and Communications firm in the non-profit sector, and much more. Connect with Sarah through her website: https://www.comptond...
Apr 05, 2023•33 min•Transcript available on Metacast Want to grow your business using your personal brand? My next guest is Adam McChesney, owner of Hite Digital in St. Louis. I recently sat down with Adam, who shared how he uses his personal brand to rapidly grow his agency. He also shares: Why relying on his personal brand for lead gen has created a content bottleneck in the business. The importance of attending home services conferences The impact of verticalizing the business His advice to generalist agencies and businesses conside...
Mar 29, 2023•33 min•Transcript available on Metacast Is being a Platinum Hubspot Partner a lasting differentiator? It wasn’t for this agency. I recently sat down with Carman Pirie, co-founder of Kula Partners to unpack his journey from Platinum Hubspot Partner to a leading agency specializing in the manufacturing sector. In this episode, you’ll hear the market forces that provoked them to specialize, why they chose manufacturers as their focus vertical, the details about transitioning from a generalist to a specialist agency, the biggest fea...
Mar 22, 2023•41 min•Transcript available on Metacast Want to know what it takes to become an 8-figure agency in a vertical market? My guest is Chris Yano, the Founder and CEO of RYNO Strategic Solutions I recently sat down with Chris to uncover his insights on scaling his agency to 8 figures by specializing in the home services vertical market. In our conversation, he shares why having a natural connection to the buyer is important, why specializing in a vertical is a competitive advantage, how working with A-list customers in a vertical market cr...
Mar 15, 2023•53 min•Transcript available on Metacast Want an inside look into how an agency founder landed an 8-figure exit? My guest is entrepreneur, advisor, and Fanscape’s co-Founder and President, Terry Dry. In this episode, you’ll hear why focusing on one vertical eventually led to selling his agency to Omnicom for 8-figures, why Terry left a great career at a world-famous record label to start his entrepreneurial journey, why focusing on a vertical he already had credibility in led to quick traction and growth, the importance of knowing the ...
Mar 08, 2023•32 min•Transcript available on Metacast Want to hear how an agency owner broke through the 7-figure ceiling by transforming his typical, run-of-the-mill agency into a vertical specialist? My guest is Cardinal Digital Marketing’s Founder and CEO, Alex Membrillo In this episode, you’ll hear how being a generalist marketing agency kept him in 7 figures, why transforming his agency from a generalist to a vertical specialist unlocked revenue, allowing him to hit 8-figures, how focusing on a vertical helps drive pipeline, his biggest fear w...
Mar 01, 2023•24 min•Transcript available on Metacast Want to master the art of selling to franchise brands? My guest is Hot Dish Advertising’s CEO and Co-Founder, Dawn Kane. Discover how she grew Hot Dish into the #1 marketing and advertising agency for franchise brands. Hear how building real, authentic relationships within the franchise community resulted in 80% of new business coming from word of mouth. You’ll also hear about franchising’s insider language, the critical role of associations and conferences, and other essential gems for creating...
Feb 22, 2023•44 min•Transcript available on Metacast Want to know the secrets of Scorpion’s enormous growth from $20M to $200M in 7 years? My guest is Scorpion’s Chief Growth Officer (sales), Jamie Adams. In this episode, you’ll get a rare peek into Scorpion’s multi-vertical go-to-market strategy. In our candid and revealing conversation, Jamie shares the changes he made to the sales process, building an outbound sales culture, the power of verticalizing a business, how breaking into the Franchise vertical changed Scorpion, and much more. T...
Feb 04, 2023•2 hr 42 min•Transcript available on Metacast 
