Episode description
Are you a generalist agency thinking about specializing?
In this episode, I had an insightful conversation with Joe Sullivan, co-owner of Gorilla 76, a marketing agency focused on the manufacturing ecosystem in the B2B space.
We explored their journey from a creative shop to a specialized industrial marketing agency, discussing the importance of positioning and building a relatable brand and the benefits of long-term marketing strategies.
We also dove into the power of content-based networking and verticalizing a business, touching upon how leveraging networks and gathering insights can help make informed decisions when making a significant shift in a business.
Join us for this engaging conversation and learn from Joe's experiences as we discuss the value of specialization for success in the B2B sector!
Connect with Joe on LinkedIn: https://www.linkedin.com/in/gorilla76joe/
Join us as we discuss healthcare marketing and verticalized agencies as a whole.
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