Episode description
What happens when you take a multi-vertical business and turn it into a vertical-focused powerhouse?
That's exactly what my guest, Dave Hansen, president of Client Tether, did to skyrocket his company in the CRM space. Join us as we discuss Dave's journey, from his background in sales to making the bold decision to focus on one niche - the franchising industry.
We dive into the development and business decisions that led to the verticalization of Client Tether. Dave also sheds light on the importance of word-of-mouth marketing in the franchising industry and how you can harness it for your own success. Don't miss this insightful episode packed with valuable lessons and experiences from Dave’s journey in verticalizing Client Tether and leveraging word-of-mouth marketing to fuel growth.
Connect with Dave: https://www.linkedin.com/in/davidahansen/
Join us as we discuss healthcare marketing and verticalized agencies as a whole.
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