Episode description

Want to hear how an agency owner broke through the 7-figure ceiling by transforming his typical, run-of-the-mill agency into a vertical specialist?

My guest is Cardinal Digital Marketing’s Founder and CEO, Alex Membrillo

In this episode, you’ll hear how being a generalist marketing agency kept him in 7 figures, why transforming his agency from a generalist to a vertical specialist unlocked revenue, allowing him to hit 8-figures, how focusing on a vertical helps drive pipeline, his biggest fear when deciding to specialize, how he attracts new healthcare clients today, and much more.

The resources mentioned in this episode are:

- Connect with Alex on LinkedIn HERE

- Cardinal's website HERE

- For more Vertical Go-To-Market tips and advice, subscribe to Corey’s newsletter HERE 

Join us as we discuss healthcare marketing and verticalized agencies as a whole.

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