Episode description
Want to master the art of selling to franchise brands?
My guest is Hot Dish Advertising’s CEO and Co-Founder, Dawn Kane.
Discover how she grew Hot Dish into the #1 marketing and advertising agency for franchise brands. Hear how building real, authentic relationships within the franchise community resulted in 80% of new business coming from word of mouth. You’ll also hear about franchising’s insider language, the critical role of associations and conferences, and other essential gems for creating long-term success.
The resources mentioned in this episode are:
- Dkane@hotdishad.com or on LinkedIn HERE
- For more Vertical Go-To-Market tips and advice, subscribe to Corey’s newsletter HERE
Join us as we discuss healthcare marketing and verticalized agencies as a whole.
👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔
😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.