Episode description

Want to master the art of selling to franchise brands?

My guest is Hot Dish Advertising’s CEO and Co-Founder, Dawn Kane.

Discover how she grew Hot Dish into the #1 marketing and advertising agency for franchise brands. Hear how building real, authentic relationships within the franchise community resulted in 80% of new business coming from word of mouth. You’ll also hear about franchising’s insider language, the critical role of associations and conferences, and other essential gems for creating long-term success.

The resources mentioned in this episode are:

- Dkane@hotdishad.com or on LinkedIn HERE

- For more Vertical Go-To-Market tips and advice, subscribe to Corey’s newsletter HERE 

Join us as we discuss healthcare marketing and verticalized agencies as a whole.

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