Episode description

Want an inside look into how an agency founder landed an 8-figure exit?

My guest is entrepreneur, advisor, and Fanscape’s co-Founder and President, Terry Dry.

In this episode, you’ll hear why focusing on one vertical eventually led to selling his agency to Omnicom for 8-figures, why Terry left a great career at a world-famous record label to start his entrepreneurial journey, why focusing on a vertical he already had credibility in led to quick traction and growth, the importance of knowing the industry's language and why you can’t bullshit it, building his agency on referrals and word of mouth, the downside to taking a vertical approach to your business, the danger of ignoring Chat GPT and much more.

Connect with Terry:

- Email – terry@futureproofgrp.com

- LinkedIn HERE

Connect with Future Proof Advisors:

- Future Proof Advisors Company Website HERE

- Future Proof Advisors Company LinkedIn Page HERE

- For more Vertical Go-To-Market tips and advice, subscribe to my newsletter HERE

Join us as we discuss healthcare marketing and verticalized agencies as a whole.

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