Episode description

Want to know what it takes to become an 8-figure agency in a vertical market?

My guest is Chris Yano, the Founder and CEO of RYNO Strategic Solutions

I recently sat down with Chris to uncover his insights on scaling his agency to 8 figures by specializing in the home services vertical market.

In our conversation, he shares why having a natural connection to the buyer is important, why specializing in a vertical is a competitive advantage, how working with A-list customers in a vertical market creates a “herd mentality,” how Gary Vaynerchuk talked him into starting a podcast, why knowing the insider lingo of your customer is a competitive advantage, and much more.

One of my favorite parts of the episode was when Chris discussed his podcast, which has an impressive 50,000 downloads per month, and how it became their main source of new leads. He also talks about his invite-only, high-ticket annual event for home services business owners, RYNOX.

Overall, this episode is packed with valuable insights and actionable advice. So if you're looking to grow your business and learn how to specialize in a vertical market, I highly recommend giving it a listen. Trust me; you won't regret it!

The resources mentioned in this episode are:

- Connect with Chris on LinkedIn HERE

- Email Chris on cyano@rynoss.com 

Join us as we discuss healthcare marketing and verticalized agencies as a whole.

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