SaaS District - podcast cover

SaaS District

Akeel Jabber | Horizen Capitalhorizencapital.com
Top Startup and SaaS Podcast for Startup Founders, Entrepreneurs and Investors. Learn how to optimize your growth strategy a SaaS startup entrepreneur from beta all the way to exit. We cover topics such as raising capital, acquisitions, leadership, B2B sales, growth marketing, scaling, hiring, M&A, conversion optimization, productivity, bootstrapping, venture capital, private equity, and innovation. By sharing industry lead expertise, we want you to implement the best-proven tactics to help you scale your SaaS company. Top Podcast Industry Nominations: - 13 Best SaaS Marketing Podcasts | SaaS Marketer - Top SaaS Podcasts for 2021 | Beamer - Top 25 SaaS Podcasts You Must Follow in 2021 | Feedspot - Best 26 SaaS & Subscriptions Podcasts to Listen to in 2021 | 2Checkout - Best 26 SaaS & Subscriptions Podcasts to Listen to in 2021 | KlintMarketing
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Episodes

Reinventing Workforce Health Management in the MedTech SaaS Space with Benjamin Crevant #174

Benjamin Crevant is the Co-Founder and CEO of MyC MedTech, a compliant tool for companies to manage health data, medical check-ups and remote medical sites, worldwide. They offer predictive analysis and insights relevant to the activity and their employees health. After more than 8 years working around the globe gaining managing and entrepreneurship skills, Ben went back to Europe where he and his co-founder Laurent reinvented how companies can manage their team resilience and bring healthcare t...

Apr 08, 202235 minSeason 2Ep. 174

How The Future of Work Is Set to Impact SMB Platforms with Pedram Afshar #173

Pedram Afshar is the Co-Founder & CEO of Amaka, a tech startup specialized in accounting integrations and business daily data automation. Started in 2015, Amaka now has a worldwide customer base and a over 45+ person team. He is an expert in creating innovative technology solutions, where before starting into entrepreneurship, Pedram had a career in commercial banking, credit risk and portfolio management, where he acquired experience in the SME landscape that he then used to become a startu...

Apr 01, 202231 minSeason 2Ep. 173

How to Convert More SaaS Users Using Video Reviews with Adam O'Leary # 172

Adam O'Leary is the Co-Founder of TrustScout, a video testimonial capture tool that helps their customers get video reviews in a fast, simple and automated way. Originally developed for agency white-label, eCommerce, and SMBs, TrustScout helps clients increase their sales conversions, social media engagement and SEO ranking. In this episode we cover: 00:00 - ShoutOUT Costumer Messaging via SMS, Email, WhatsApp & Messenger 00:50 - Intro 02:39 - Adam's Background & TrustScout Fouding 08:23...

Mar 25, 202233 minSeason 2Ep. 172

Bootstrapping A 7-Figure ARR SaaS With Only 2 People Using PLG with Esben Friis-Jensen # 171

Esben is the Co-founder and CGO at Userflow, which offers the fastest and most user friendly onboarding flow builder for SaaS/Online businesses on the market. Prior to Userflow, Esben co-founded Cobalt.io, a 200+ employee company which he stepped down at the beginning of 2021. He has a background as an Accenture consultant with more than 3 years of experience in test and deployment management of global IT implementations. In this episode we cover: 00:00 - ShoutOUT Costumer Messaging via SMS, Ema...

Mar 18, 202232 minSeason 2Ep. 171

How to Master the Perfect B2B Pricing Strategy for Your SaaS with Marcos Rivera # 170

Marcos Rivera is the Founder & CEO of PRICING I/O, a company that helps growth-stage B2B SaaS companies design the right pricing, shifting from guesswork to framework and get ready to scale up. Marcos is also an author, speaker, investor, and entrepreneur. He was raised by a single mother in a one bedroom apartment in the Bronx and survived the hard streets by applying what her mom taught him: Stay curious, take lead, and give help. Fast forward to today, Marcos was Program Executive Directo...

Mar 11, 202227 minSeason 2Ep. 170

How to Leverage Security To Close Faster Enterprise Deals for Your SaaS Company with Girish Redekar # 169

Girish Redekar is the CEO & Co-Founder of Sprinto.com, a company that helps SaaS companies become SOC-2 compliant, close enterprise deals faster and pass vendor security assessments easily. He previously ​​built and bootstrapped RecruiterBox to over 2500 customers and 50+ employees both in the US and India. The company was then acquired by a private equity firm Turn/River Capital in an all cash deal. Girish is a passionate programmer and entrepreneur, keen on helping other SaaS businesses de...

Mar 02, 202235 minSeason 2Ep. 169

Live SaaS Website Teardown for Optimizing Copy and UX for Improving Conversions with Christopher Silvestri # 168

Christopher is a Conversion Alchemist at Conversion Alchemy, which means he brings copywriting, user experience and digital psychology together to help businesses understand how their visitors and users interact with them and build websites that act as their sales machines, making more money in the process. Chris is a Former UX lead at Zeda Labs & Conversion Crimes, he writes and e-skate at Concrete Surfers (recently sold), has been playing drums for 20+ years in a band, playing basketball f...

Feb 25, 20221 hr 4 minSeason 2Ep. 168

Best Practices For Effectively Managing Remote Developers with Victor Purolnik # 167

Victor Purolnik is the Founder & CEO of Trustshoring, a company that can help you find the right software development resources to support your growth, by linking you with professional and skilled developers that fit your company culture. He’s an expert in the software development and outsourcing industry, with around ten years’ of experience as both provider and client. He’s the author of the Complete Outsourcing Playbook, and the organizer of many events in the startup and outsourcing spac...

Feb 16, 202249 minSeason 2Ep. 167

How to Avoid Common Mistakes US SaaS Companies Make When Expanding Into Europe with Alan Gleeson #166

Alan Gleeson is the Founder of Work With Agility, a strategic B2B marketing consultancy with a passion for supporting tech startups to generate leads and to grow their businesses. Alan started his career in financial services, joining Barclays on their graduate programme. He joined Palo Alto Software, a leading SaaS company in 2004 where he acted as the Managing Director for the European subsidiary for a number of years. More recently, Alan has worked for a number of leading SaaS startups, in a ...

Feb 11, 202246 minSeason 2Ep. 166

Top Metrics That Drive Higher SaaS Valuations And You Don’t Know About Selling your SaaS Business Can Hurt You with Lowell Ricklefs #165

Lowell Ricklefs is the CEO & Founder of Traction Advising, a Hands-on M&A firm focused on helping B2B SaaS companies with >$5M ARR get acquired. They exist to help you sell your company. Lowell has been a Founder/CEO and buyer as well as COO of a $120M public company which he brought to a $260M Exit. Startup CRO and Global VP at Rockwell. He’s also a Global Mentor, Investor, Board member and CEO coach. in this episode we cover: 00:00 - ShoutOUT Customer Messaging via SMS, Email, Whats...

Feb 02, 202238 minSeason 2Ep. 165

Getting Your First Customers as a Bootstrapped Startup With a Limited Budget with Andy Cabasso # 164 [ Startups ]

Andy Cabasso is the co-founder at Postaga, an outreach service to build links for free, with its AI-assisted all-in-one outreach platform. They can find outreach opportunities, analyze outbound content, find email addresses and much more. Andy is also co-founder of Offsprout, where they help web design agencies to build websites for their customers using white-label website building tools. Prior to Postaga and Offsprout, was also co-founder at JurisPage, an Internet marketing agency focusing on ...

Jan 26, 202246 minSeason 2Ep. 164

Content Marketing: Using the Soft and Hard Power of Marketing to Grow your SaaS Business with Greg Elfrink #163

Gregory Elfrink has been the Director of Marketing at Empire Flippers since 2016. He joined originally as a Content Manager. Now, as the Director of Marketing, he manages everything from the content to the marketing automation, to vision and goal setting, all the way down to the implementation. His big goal is to make Empire Flippers more mainstream as an M&A brand, and to help investors see the power of digital assets, while helping sellers have life changing exits. Gregory was born in Anch...

Jan 20, 202241 minSeason 2Ep. 163

Essential UX-UI Design Tips for 2022 (Compilation)

Starting 2022, we compiled some of the best advice for UI-UX & Product designers from our 2021 season. Whether you are an expert designer or even starting, These lessons will upgrade your creativity, production process and take your skills to the next level. Thank you to our guests Pek Pongpaet ( Impekable ), Peter Loving ( UserActive ) and Billy Carlson ( Balsamiq ) for this insights. Full Episodes: Pek Pongpaet Peter Loving Billy Carlson Tag Us & Follow: Facebook LinkedIn Instagram Mor...

Jan 14, 202218 minSeason 2Ep. 162

What Advice Would You Give Your Younger Self (2021 Founders Compilation)

2021 marked the start of a new chapter for the SaaS District Podcast. We had many top list entrepreneurs that shared their life and work experience and moved us in many ways, unlike ever before. We've asked several SaaS founders: "What advice would you give your 25 year old self?" and compiled our top responses in this video for you. Thank you all for joining us in season 2, see you in the next year. All Interview Episodes 00:25 - Matt Cole: Top SMB SaaS Player in LATAM on How to Gain Visibility...

Jan 04, 202211 minSeason 2Ep. 161

Designing SaaS Products That Deliver Better User Value and Drive Growth with Peter Loving # 160

Peter Loving is a software designer, coach and consultant who works with SaaS companies to build better products, making UI & UX improvements that drive growth & wow users. He’s the founder of UserActive, an agency that designs meaningful tech products. They are inspired by a mission to help tech founders build products that enrich the lives of users, doing this by applying critical thinking, creative talent and product strategy to solve real business challenges. During this episode we c...

Dec 22, 202148 minSeason 2Ep. 160

Inside Balsamiq: How To Do Customer Interviews and Better Wireframe Development Across Time Zones With Alberto Forni & Jessica Orellanes # 159

Alberto Forni is a Software Engineer at Balsamiq where he works on the Balsamiq Wireframes development. He is passionate about programming, Design, User Interface, and, more broadly, he loves everything that has a plug :D Jessica Orellanes is a qualitative user experience researcher at Balsamiq. After 10+ years in Communication and Digital Marketing, she found real love in UX Research. Now it is her passion and her job. During this episode we cover: 00:00 - ProdCamp User Feedback & Product M...

Dec 17, 202139 minSeason 2Ep. 159

Inside Balsamiq: How To Get Started and Best Practices With Wireframing With Billy Carlson # 158

Billy Carlson is a Design Educator at Balsamiq where he helps new and non-designers learn best practices of interface and digital product design. He’s been a designer for over 15 years and has worked on many types of projects. Previously, he led large UX teams at various corporations' internal design groups. During this episode we cover: 00:00 - Impekable Bay Area Product Development Agency 00:45 - Intro 02:08 - Basics of Wireframing & How to Get Started 04:22 - Taking Notes on Wireframing R...

Dec 15, 202134 minSeason 2Ep. 158

Inside Balsamiq: The Importance of Building Longevity in Your SaaS Business with Alasdair Mason & Valerie Liberty # 157

Alasdair Mason is the Customer Champion at Balsamiq. He has been developing his passion for great service in a number of fields for over 2 decades. Whether it's mobile computing, winter sports, video hosting or wireframing the one common factor is providing exceptional support. As a resident of beautiful South Lake Tahoe, California he embraces the remote-work lifestyle and, when away from his desk, he loves to golf in the summer and snowboard in the winter. Valerie Liberty is the Head Chef at B...

Dec 09, 202141 minSeason 2Ep. 157

Inside Balsamiq: Education as a "Feature" of Your SaaS Product with Leon Barnard # 156

Leon Barnard is a Designer, Writer, and Educator at Balsamiq. He uses his 10+ years of experience as a UX designer to teach user interface design basics and wireframing to Balsamiq's audience of mostly non-designers. He loves helping people and technology get along better. During this interview we cover: 00:00 - ShoutOUT SMS and Email Messaging That Converts 01:08 - Intro 02:29 - Marketing Strategy on Balsamiq 04:28 - Balsamiq Atypical Approach on Marketing 06:56 - The Whole Product Concept 10:1...

Dec 07, 202136 minSeason 2Ep. 156

Inside Balsamiq: How To Run Better Sales, Tech Support and Documentation with Brendan Saricks & Liz Green # 155

Brendan has worked in customer facing roles for his entire professional career. As a founding member of Balsamiq’s Tech Support team, and the Support team Co-Lead, Brendan helps shape the policy and philosophy of Balsamiq’s Support communications. He also thinks he is funny, despite evidence to the contrary. Liz Green has had a passion for software and tech since she was young. While her studies were in the Marketing & Advertising field, she discovered her true calling for software support 1...

Dec 02, 202133 minSeason 2Ep. 155

Inside Balsamiq: How To Resist "Feature Creep" + Better Project Management and Prioritization with Peldi Guilizzoni # 154

Peldi Guilizzoni is the Founder and CEO of Balsamiq, a fully bootstrapped company focused on wireframing UI/UX. After studying Computer Science in Italy he moved to San Francisco, where he worked for a couple of years. Through his experience at Adobe systems as an Engineering Lead, he discovered an opportunity to develop a tool that could make everyone more productive and help them do a better job, something he describes as a “no going back technology”. After a series of events that led to quitt...

Nov 29, 202133 minSeason 2Ep. 154

How to Automate Your Lead Generation On LinkedIn: Bootstrapping Expandi.io to $6M ARR in 18 months With Stefan Smulders # 153

Stefan Smulders is a SaaS Entrepreneur, Forbes Business Council and Father of a 5-year-old son. He’s the Co-founder of Expandi, a cold outreach automation tool that helps B2B marketers and agencies to automate their lead generation efforts on LinkedIn. It is completely bootstrapped SaaS where his team grew it from zero to $6M ARR in 18 months. During this interview we cover: 00:00 - Intro 01:57 - Linkedin's Policy Change and How It Affects Outreach & Sales 06:50 - The Future of Outbound Sale...

Nov 24, 202156 minSeason 2Ep. 153

Simple Ways Building Community Can Impact Your SaaS Startup with Cherish Santoshi # 152 [ Startups ]

Cherish Santoshi is a Founding Member and Head of Community at SAWO Labs, an API authentication service. He is specialized in strategy and management and is currently managing programs for over 4 million developers across the globe and has worked for companies including Google, Microsoft, Amazon and the Government of India. Cherish is an advocate of change and believes that communities can change the world with innovation and constant progress. He is enthusiastic about building and expanding tec...

Nov 17, 202146 minSeason 2Ep. 152

Reducing Churn and Increase Retention of your SaaS Using Personalized Gifts with Kris Rudeegraap # 151

Kris Rudeegraap is the co-founder and CEO of Sendoso , a leading Sending Platform that helps companies stand out by promoting new ways to communicate with consumers throughout the Buyer's Journey. They enable B2B sales, marketing and customer success teams to offer both digital and physical gifts to buyers and customers. Kris has worked at Talkdesk, Yapstone and Piqora and has over a decade of sales experience. During that time, he realized that using direct mail and gifts to create meaningful i...

Nov 15, 202127 minSeason 2Ep. 151

How Better UI/UX Design Practices Can Benefit Your SaaS with Pek Pongpaet # 150

Pek Pongpaet is an award winning designer with over 16 years of industry experience. He's a Podcast host, entrepreneur, actor and the CEO and Principal UX Strategist of Impekable . Impekable is a world-class organization that develops and produces SaaS and mobile solutions, promoting digital transformation and innovation through services like Product Strategy, UI UX design, Web & Mobile application development. They have worked with worldwide brands like Adobe, Apple, Google, Intel, Nike and...

Nov 10, 202152 minSeason 2Ep. 150

Why Is it So Difficult To Sell Your SaaS Through Agency Partners with Sunir Shah # 149

Sunir Shah is a marketer, developer and startup guy. He's the founder of AppBind, a SaaS subscriptions management tool for resellers and agencies. AppBind lets you subscribe to software and ads for clients without using your credit card. This cloud-based billing solution enables trustful communication between agencies and clients. During this interview we cover: 00:00 Oribi.io Smarter Data-Driven & Analytics Decisions 01:02 - Intro 2:51 - AppBind's Solutions for Reselling SaaS 4:59 - The Res...

Nov 03, 202159 minSeason 2Ep. 149

SaaS Growth Strategies, Trends and Building a Profitable Real Estate Portfolio with Perry Zheng # 148

Perry Zheng is the founder and CEO of Cash Flow Portal, real estate syndication software, and a real investor portal founded in April 2020. Before starting to work on Cash Flow Portal full-time, Perry was an engineering manager at Lyft for 5 years and worked as a software engineer at Twitter and Amazon before that. He started real estate syndication over three years ago and now has more than 2000 units, raised over $20M for real estate projects and is a lead sponsor on two deals totalling 850+ a...

Oct 29, 202156 minSeason 2Ep. 148

Bootstrapping from $0 to $10M ARR: A Personalized Sales Automation SaaS with Guillaume Moubeche # 147

Guillaume is an entrepreneur, co-founder and CEO at Lemlist, one of the coolest sales automation platforms on the market right now. Guillaume and his team bootstrapped in the past the “Lempire”, Lemlist + Lempod and exited Lempod to focus on Lemlist. During this interview we cover: 00:00 Oribi.io Smarter Data-Driven & Analytics Decisions 01:02 - Intro 01:57 - Most Effective Way to Reach Customers 10:20 - Personalized Sales Automation & Building Relationships 13:26 - Growth Channels that ...

Oct 27, 202150 minSeason 2Ep. 147

Top SMB SaaS Player in LATAM on How to Gain Visibility and Control over your SaaS with Matt Cole #146

Matt Cole is the CEO of SUMA+ SaaS, a leading provider of financial management SaaS for small businesses in Latin America. Matt’s passionate about empowering entrepreneurs, making education accessible for all and conserving the environment for the future generations During this interview we cover: 00:00 Oribi.io Smarter Data-Driven & Analytics Decisions 01:02 - Intro 01:59 - What is a Gringo doing Scaling a SMB SaaS in LATAM? 03:03 - LATAM vs The Rest of The Continent 06:54 - Entrepreneur Op...

Oct 22, 202139 minSeason 2Ep. 146

Why Investors Love the SaaS Industry & Top Methods to Scale Your SaaS Business with Michael Bereslavsky #145

Michael Bereslavsky is the founder and CEO at Domain Magnate, an M&A and micro-private equity firm with over 14 years of experience buying, optimizing and selling profitable online businesses. Michael has been working in the online businesses since 2004 which has enabled him to learn how to effectively build and monetize websites and grow online businesses. During this interview we cover: 00:00 Oribi.io Smarter Data-Driven & Analytics Decisions 01:02 - Intro 01:58 - Why Investors Love Sa...

Oct 15, 202142 minSeason 2Ep. 145
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