Inside Balsamiq: How To Do Customer Interviews and Better Wireframe Development Across Time Zones With Alberto Forni & Jessica Orellanes # 159
Dec 17, 2021•39 min•Season 2Ep. 159
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Episode description
Alberto Forni is a Software Engineer at Balsamiq where he works on the Balsamiq Wireframes development. He is passionate about programming, Design, User Interface, and, more broadly, he loves everything that has a plug :D
Jessica Orellanes is a qualitative user experience researcher at Balsamiq. After 10+ years in Communication and Digital Marketing, she found real love in UX Research. Now it is her passion and her job.
During this episode we cover:
- 00:00 - ProdCamp User Feedback & Product Management Platform
- 00:54 - Intro
- 02:57 - Customer Research at Balsamiq
- 05:20 - How The Research Interview Works
- 07:57 - Peers & Improve Organization Communication Strategy
- 10:12 - Time zones & The "Golden Hour"
- 12:19 - Product Road map & Decisions
- 16:55 - Tips About Starting a Customer Research on a SaaS
- 21:23 - Adding Value To Interaction With Customers
- 25:21 - How Balsamiq is Monitoring & Improving With/Without Metrics
- 29:10 - Why Alberto Doesn't Have a Balsamiq Pet
- 29:25 What Pet Alberto Would Adopt + Name
- 29:54 - Alberto's Suggested Dishes to Try in Bologna
- 30:31 - Why Jessica Doesn't Have a Balsamiq Pet
- 31:52 - What Pet Jessica Would Adopt + Name
- 32:35 - What Superpower Jessica Would Want
- 34:15 - Career Path Tips From Alberto & Jessica
- 35:51 - What Motivates Them to Keep Working Hard
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- Learn How to Value a SaaS Company
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