Jeff Coyle is the Co-Founder & CSO at MarketMuse, an AI-Powered Content Marketing service that collects and analyses your content and prioritizes the best opportunities based on Authority & ROI, and helps you build topic models for you to write and create the best content for your strategy. Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search, and Engagement team for seven years at TechTarget, a leader in B2B technology publishing a...
Oct 06, 2021•56 min•Season 2Ep. 144
Neil Shah is CEO and co-founder at ThinkNimble, a software development and design agency focused on helping founders scope their tech builds and plan their strategy alongside a strong product plan. During this interview we cover: 00:00 Oribi.io Smarter Data-Driven Data & Analytics Decisions 01:02 - Intro 01:51 - Neil Background & Building Your Vision /Solution Into Reality 07:40 - How Critical the CTO Role is & His Impact On Investments 10:37 - How Complex Could You Go Using a Softwa...
Oct 01, 2021•51 min•Season 2Ep. 143
Today we have our guest, Andrew Gazdecki joining us once again in SaaS District. If you don’t know the backstory of Andrew and his past success, check out episode #31. Andrew Gazdecki is a serial entrepreneur, mentor, and founder of Microacquire, a StartUp acquisition marketplace that connects buyers and sellers and gets them into the right conversations. Andrew has been featured in NYT, Forbes, WSJ, Inc.com, and Entrepreneur Magazine, as well as industry blogs such as Mashable, TechCrunch, and ...
Sep 24, 2021•58 min•Season 2Ep. 142
Aggelos Mouzakitis is a serial entrepreneur currently running his latest venture, Growth Sandwich, a Customer-led growth agency and product-growth lab helping B2B SaaS companies sell better, retain more, and avoid 6-figure GTM mistakes. His knowledge and expertise comes from 10+ years of consulting to global companies. During this interview we cover: 00:00 The Financial Due Diligence Framework Course (CODE: SAASDISTRICT for $100 OFF) 01:02 - Intro 02:02 - What is Customer-Led Growth? 03:32 - Why...
Sep 17, 2021•44 min•Season 2Ep. 141
Iris is a serial entrepreneur currently running her third startup Oribi.io, an all-in-one marketing analytics tool that empowers businesses of all sizes to make smarter and data-driven decisions. Iris is passionate about simple & powerful products, data-driven marketing, and leveling up creativity in the marketing process. During this interview we cover: 00:00 The Financial Due Diligence Framework Course (CODE: SAASDISTRICT For $100 Off) 01:02 - Intro 01:57 - Data-Driven Marketing 04:11 - Ho...
Sep 10, 2021•42 min•Season 2Ep. 140
Akis is a serial entrepreneur, revenue and growth operations advisor, and founder at HelpfulDocs where they create knowledge base, help, videos, product, guides, and all the help documents users need. Akis is an expert on customer needs and designing impact solutions to the existing problems of the B2B and tech industries. During this interview we cover: 00:00 The Financial Due Diligence Framework Course (CODE: SAASDISTRICT for $100 OFF) 01:02 - Intro 02:00 - Lead Generation & Getting the Mo...
Sep 03, 2021•47 min•Season 2Ep. 139
Ian Cook is the VP and Head of workforce solutions at Visier, people analytics and workforce solution that helps businesses with the best practices and enables HR professionals to answer the most relevant questions about your workforce strategy. Ian has been involved in driving forward the datafication of HR and is a speaker and blogger on the subject. Prior to Visier, Ian built Canada’s leading source of HR benchmark data. His knowledge and expertise come from 10+ years of consulting to global ...
Aug 31, 2021•43 min•Season 2Ep. 138
André is the Co-founder and CEO at LeanIX, a SaaS for managing enterprise architecture and multi-cloud environments for better and faster, data-driven decision-making. André is passionate about enabling companies to build better products and transition to a modern IT architecture. He’s experienced as a management consultant and during his studies of information science, he built modern software architectures for both startups and large enterprises. He is a global thought leader and has spoken at...
Aug 25, 2021•48 min•Season 2Ep. 137
Just Start! The podcasting industry continues to grow and you should jump on board, long-form content, all the benefits of content marketing and more personal relationships with potential customers are a few of the benefits of having a podcast, no need to break the marketing budget and can be lucrative too!. This episode is taken from the “ Behind the Mic Podcast ”, go check them out now! During this interview we cover: 00:00 Contentfy, your on-demand podcast & video editing & repurposin...
Aug 20, 2021•19 min•Season 2Ep. 136
Jim Barnish, has spent the last two decades as serial entrepreneur, operator, investor and M&A expert. He runs Orchid Black, a boutique growth services firm complete with serial entrepreneurs and growth experts, who are all accomplished operators and consultants with an investor mindset and a history of value creation and exits. Orchid Black’s business model not only accelerates this value, but aligns their own compensation with their partner-clients’ success. During this interview we cover:...
Aug 18, 2021•52 min•Season 2Ep. 135
Dan McGaw is an award-winning entrepreneur, speaker, and CEO of McGaw.io, an analytics and marketing technology consultancy as well as a SaaS platform, UTM.io. Dan is also a 500 Startups Mentor and has previously started the first business accelerator in Orlando. He’s a thought leader in the MarTech world and a CXL instructor on the topic. Dan previously served as the Head of Marketing at Kissmetrics as well as worked as a CMO consultant for a number of high-growth companies, implementing tools,...
Aug 13, 2021•18 min•Season 2Ep. 134
Get a Free Copy of “ Build Cool Shit ” by Dan McGaw just by texting “martech” to the number 415 915 9011, Enjoy! Dan McGaw is an award-winning entrepreneur, speaker, and CEO of McGaw.io, an analytics and marketing technology consultancy as well as a SaaS platform, UTM.io. Dan is also a 500 Startups Mentor and has previously started the first business accelerator in Orlando. He’s a thought leader in the MarTech world and a CXL instructor on the topic. Dan previously served as the Head of Marketin...
Aug 11, 2021•35 min•Season 2Ep. 133
Paul Cowan is the CMO at FreshBooks, one of the top accounting software in the cloud for Owners, self-employed professionals, and their teams. Paul, with his 20+ year career, has held leadership positions at large corporations such as Shutterstock, Feast (where he was the co-founder), DIVE Networks, and Spin Master. He’s marketed phones, food, booze, toys, and more recently, SaaS products. He’s creativity and experience has allowed him to create award-winning marketing campaigns. When he’s not b...
Aug 06, 2021•23 min•Season 2Ep. 132
Paul Cowan is the CMO at FreshBooks, one of the top accounting software in the cloud for Owners, self-employed professionals and their teams. Paul, with his 20+ year career, has held leadership positions at large corporations such as Shutterstock, Feast (where he was the co-founder), DIVE Networks and Spin Master. He’s marketed phones, food, booze, toys, and more recently, SaaS products. He’s creativity and experience has allowed him to create award-winning marketing campaigns. When he’s not bra...
Aug 04, 2021•27 min•Season 2Ep. 131
Connor Hey, from Org3D, specialist recruiters in Cyber Security and Data & Analytics, speaks with Akeel Jabber - the start-up investor and host of SaaS District at Horizen Capital . Together, they outline some really valuable insights for start-ups looking to acquire funding; the importance of selling the story of the start-up, what are some of the funding alternatives, and how harmful it is to ask for too much funding. This Episode is taken from the “ Grow Tech Fast - The Org3D Podcast ”, g...
Jul 28, 2021•27 min•Season 2Ep. 130
Ray Rike is the CEO & founder of RevOps Squared, a company that conducts benchmarking research across a wide variety of KPI categories in the B2B SaaS industry enabling SaaS companies to exponentially increase customer acquisition, customer expansion, and customer retention efficacy. Ray Rike has more that 30 years now of experience in the SaaS industry, his passion for data-driven & metric-based decision making has helped him succeed across five SaaS company exits. During this interview...
Jul 22, 2021•25 min•Season 2Ep. 129
Ray Rike is the CEO & founder of RevOps Squared, a company that conducts benchmarking research across a wide variety of KPI categories in the B2B SaaS industry enabling SaaS companies to exponentially increase customer acquisition, customer expansion, and customer retention efficacy. Ray Rike has more than 30 years now of experience in the SaaS industry, his passion for data-driven & metric-based decision-making has helped him succeed across five SaaS company exits. During this interview...
Jul 20, 2021•34 min•Season 2Ep. 128
During this interview we cover: 00:00 Contentfy: Podcast Editing & Repurposing Services 01:03 - Intro 01:19 - Opportunities Neil Would Tackle & in the Marketing/Tech Industry 04:03 - How Neil is Measuring Success 05:09 - Self Worth Based on the Growth Value & Small Changes for Directioning 08:09 - Improvement in Conversion With 2 step over 1 step in the Checkout Page 09:21 - The Best Productivity Hack 09:45 - Advice Neil Would Tell His 25 Years Old Self 10:07 - Biggest Challenges Nei...
Jul 15, 2021•14 min•Season 2Ep. 127
Neil Patel is an entrepreneur, angel investor, and analytics expert who specializes in SEO and digital marketing, he has co-founded a few marketing technology companies such as KissMetrics, Crazy Egg, acquired and grew UberSuggest, and also manages his own successful agency NP Digital. During this interview we cover: 00:00 Contentfy: Your On-Demand Podcast Editing & Repurposing Team 01:03 - Intro 02:07 - Changes Improvements in Ubersuggest 04:11 - Competition, SEO Tools for SMBs 05:22 - Scal...
Jul 13, 2021•26 min•Season 2Ep. 126
Mike Beck is the founder and CEO of Reworking, a one way interview platform that’s revolutionizing how companies recruit. Michael has a strong background in trading and selling complex software before founding Reliving, a B2C software company focused on preserving people’s loved one’s life stories. After the COVID outbreak they pivoted towards what Reworking is today, from a B2C to a B2B one-way video interview platform for busy employers. During this interview we cover: 01:20 - Mike’s Backgroun...
Jul 08, 2021•26 min•Season 2Ep. 125
Mike Beck is the founder and CEO of Reworking, a one way interview platform that’s revolutionizing how companies recruit. Michael has a strong background in trading and selling complex software before founding Reliving, a B2C software company focused on preserving people’s loved one’s life stories. After the COVID outbreak they pivoted towards what Reworking is today, from a B2C to a B2B one-way video interview platform for busy employers. During this interview we cover: 00:00 Postalytics , Stan...
Jul 06, 2021•20 min•Season 2Ep. 124
Tigran Nazaryan is an entrepreneur as well as a doctor in philosophy on Astronomy and Astrophysics. Recently Tigran took up a CEO position at 10Web, an automated WordPress platform for building websites with AI and superfast hosting, where he’s in charge of leading a team of over 70 professionals. As a CEO, he aims at building a strong company culture that allows for a successful transition of great ideas into powerful technological achievements. During this interview we cover: 00:00 Postalytics...
Jul 02, 2021•32 min•Season 2Ep. 123
Joe Payne is the CEO of Code42 Software, a leading data security company that focuses on reducing the risk of data leakage from insider threats. Joe is a seasoned executive with more than 20 years of experience and a proven track record leading high growth security and technology companies. Joe engages personally in product strategy and direction, while growing and providing vision and guidance to a world-class team of security executives. Previously, Joe served as CEO of eSecurity, the first SI...
Jun 30, 2021•33 min•Season 2Ep. 122
Joe Payne is the CEO of Code42 Software, a leading data security company that focuses on reducing the risk of data leakage from insider threats. Joe is a seasoned executive with more than 20 years of experience and a proven track record leading high growth security and technology companies. Joe engages personally in product strategy and direction, while growing and providing vision and guidance to a world-class team of security executives. Previously, Joe served as CEO of eSecurity, the first SI...
Jun 25, 2021•33 min•Season 2Ep. 121
Shiva Rajagopalan is the CEO of Seven Lakes Technologies, SLT is innovating the digital landscape of oil and gas production. With over 20 years of experience in creating software solutions, he is recognized as an industry thought leader, an innovator, and a humanist. Shiva’s passion lies with creating tools that help people, first and foremost. For him, it’s not “just business.” It’s about improving people’s work/life balance. Welcome Shiva , super excited to have you on the SaaS District show t...
Jun 23, 2021•37 min•Season 2Ep. 120
Like all B2B sales, the goal of SaaS sales is to solve the problem of a customer. The SaaS industry as you may know is a hyper-growing industry capable of addressing any individual or business need with unmatched scalability. SaaS is the model of how software is accessed nowadays, it’s what looks like the model of the future of software, tech and many other products and services turning into the subscription models, but this model requires a specific type of selling you need to master to be succ...
Jun 18, 2021•20 min•Season 2Ep. 119
Community-led growth is a proven go-to-market strategy that relies on building a support community as a strategy for customer acquisition, expansion and retention. We’ve seen in the last 2 years a trend on emerging communities around high-growth startups and founders, where the world of SaaS offers too many options from the same solution and similar features, users are overwhelmed by choice and rely on their communities for recommendations and proven reviews, that’s how communities heavily influ...
Jun 16, 2021•17 min•Season 2Ep. 118
Mau Lamas is the Founder and CEO at Kiperfy, a property management app and SaaS solution bringing transparency, security communication and financial control to the space. Mau is a Mexican Entrepreneur that moved to Mexico City to officially start the company in 2017, where they are now the leading property management solution in Mexico. Mau also the creator of the Entrepreneur’s club UltraFounder, creating a podcast and networking platform between founders, universities and companies. He also cr...
Jun 11, 2021•24 min•Season 2Ep. 117
Mau Lamas is the Founder and CEO at Kiperfy, a property management app and SaaS solution bringing transparency, security communication and financial control to the space. Mau is a Mexican Entrepreneur that moved to Mexico City to officially start the company in 2017, where they are now the leading property management solution in Mexico. Mau also the creator of the Entrepreneur’s club UltraFounder, creating a podcast and networking platform between founders, universities and companies. He also cr...
Jun 09, 2021•39 min•Season 2Ep. 116
A mindset is a collection of thoughts and beliefs that shape your thought habits, feelings, dispositions and behaviours, your mindset is basically the view you adopted for yourself that govern the way you live your life and make decisions. So what is the entrepreneurial mindset?It is a specific set of beliefs, experiences, views adopted and knowledge that drives entrepreneurial behaviour (Confidence, internal locus of control, tolerance to ambiguity, high initiative, risk averse, pragmatic probl...
Jun 04, 2021•20 min•Season 2Ep. 115
