How to Make Smarter Data-Driven Marketing Analytic Decisions For Your SaaS with Iris Shoor #140

SaaS District

Sep 10, 2021•42 min•Season 2Ep. 140

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Episode description

Iris is a serial entrepreneur currently running her third startup Oribi.io, an all-in-one marketing analytics tool that empowers businesses of all sizes to make smarter and data-driven decisions.

Iris is passionate about simple & powerful products, data-driven marketing, and leveling up creativity in the marketing process.

During this interview we cover:

00:00 The Financial Due Diligence Framework Course (CODE: SAASDISTRICT For $100 Off)
01:02 - Intro
01:57 - Data-Driven Marketing
04:11 - How is this Different from Marketing Automation
05:10 - Why You Need Deeper Analytics to Scale
07:11 - Free Analytics Tools VS Paid/More Advanced Analytics
08:59 - Minimum Tools Needed to have Better Understanding
13:07 - From in Setting Up to Analyzing, Who’s in Charge?
15:12 - Where You’re Failing at Measuring Your Marketing Funnel?
17:52 - Best Approach for Founders Assessing Different Solutions
19:33 - A/Z Testing & Forgetting About A/B
23:06 - Iris’s Background & Becoming an Entrepreneur
27:48 - Oribi in Terms of Size & is it Bootstrapped or VC Backed?
30:53 - Advice Iris Would Tell His 25 Years Old Self
33:56 - What’s Worked Best for Oribi in Marketing?
36:05 - Biggest Challenges Iris is Facing Right Now
38:06 - What does Success Mean to Iris
40:27 - Get in Touch With Iris