How to Automate Your Lead Generation On LinkedIn: Bootstrapping Expandi.io to $6M ARR in 18 months With Stefan Smulders # 153
Nov 24, 2021•56 min•Season 2Ep. 153
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Episode description
Stefan Smulders is a SaaS Entrepreneur, Forbes Business Council and Father of a 5-year-old son. He’s the Co-founder of Expandi, a cold outreach automation tool that helps B2B marketers and agencies to automate their lead generation efforts on LinkedIn. It is completely bootstrapped SaaS where his team grew it from zero to $6M ARR in 18 months.
During this interview we cover:
- 00:00 - Intro
- 01:57 - Linkedin's Policy Change and How It Affects Outreach & Sales
- 06:50 - The Future of Outbound Sales Sequences
- 07:45 - Linkedin's Profile Score & Engagement
- 11:43 - Getting Started on Cold Campaign
- 18:01 - Linkedin Outreach Strategies
- 21:34 - Expandi.io Initial Stage & First Clients
- 31:17 - Contentfy.co Your On-Demand Podcast Editing Team
- 33:13 - Creating Content & Post The Right Way
- 34:55 - Finding The Right Audience
- 36:33 - Plans for Growth & Expansion
- 41:04 - Stefan's Vision While Starting Expandi.io
- 46:23 - Piece Of Advice Stefan Would Give To His 25 Years-Old Self
- 48:32 - Stefan’s Greatest Challenges at Expandi.io
- 50:23 - Instrumental Resources For Stefan's Success
- 52:27 - What Does Success Mean To Stefan Today
- 54:23 - Get in Touch With Stefan
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*SaaS District Episode with Guillaume Moubeche, Co-Founder of Lempod
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