Is it your calling to coach others? Uncover all the coaching industry secrets from Frank Macri on how to succeed in the art and business of coaching. Frank knew nothing about marketing and sales when he started his journey as a coach 10 years ago. Yet, he discovered a unique process that took his business from zero to seven figures. Now, Frank has mentored over 1,000 individuals looking to start their own coaching practices. To become a Certified Professional Coach, visit www.thrivingcoachacademy.com.
Frank Macri discusses the structure of a coaching session, breaking it down into three key phases: beginning, middle, and end, also known as The Coaching Arc. He emphasizes efficiency and precision over length, highlighting the importance of establishing rapport, setting an agenda, identifying the 'big domino', using 'rulebook coaching,' creating action plans, and ensuring accountability. The episode also features a student testimonial about their experience at Thriving Coach Academy.
Have you ever felt frozen by all the “what ifs” that swirl around in your mind as a coach? What if I mess up? What if the client doesn’t get results? What if I don’t know what to say? In this episode, we’re diving into a rarely talked about struggle—coaching paralysis. These are the thoughts that creep in before, during, or after a session... or even before you fully step into coaching. And here’s the kicker: these aren’t your clients’ thoughts. These are yours. We’ll explore how these doubts of...
How much of your life is shaped by what others think of you? Do you ever hold back parts of yourself—your voice, your dreams, your truth—because you fear judgment? From an early age, we’re conditioned to seek approval. We’re taught to consider what our family, friends, teachers, and even strangers think of us. But in all that noise, one crucial question often gets ignored: What do you think of you? If you've never been invited to form your own opinion of yourself, that changes today. In this epi...
Have you ever felt like the world is just… too much? With constant political shifts, economic uncertainty, and nonstop news alerts, it’s easy to feel overwhelmed—and even question the relevance of your coaching business. Maybe you've wondered, Should I speak up? Should I stay quiet? Does coaching even matter right now? In this episode, we’re diving into how world events impact your coaching business—and why they don’t have to . The truth is, circumstances are always changing. Every few month...
This episode explores the hidden fears and myths that prevent individuals from achieving their desired level of success. It addresses common beliefs, such as success leading to loneliness or requiring sacrifice, and reframes them with empowering truths. The podcast encourages listeners to redefine themselves as successful and to embrace their inevitable success by overcoming self-sabotaging behaviors and mindset blocks.
Have you ever felt guilty for wanting more in life—more success, more wealth, more fulfillment? Maybe you've told yourself to “just be happy with what you have,” or worried that aiming higher makes you selfish. But what if desiring more isn’t a flaw—it’s actually a sign that you’re stepping into your fullest potential? In this episode, we’re breaking down the biggest myths about ambition, success, and wealth, and why it’s completely OK to want more for yourself. Too often, people confuse gratitu...
Have you ever found yourself comparing your journey to other life coaches, wondering why their success seems to come so easily while you’re still figuring things out? Watching others thrive while you feel like you're struggling can be discouraging—but what if you’re measuring success the wrong way? Success isn’t one-size-fits-all. It comes in different forms, and understanding your unique path can make all the difference. In this episode, I break down the three types of success every life co...
Frank Macri distinguishes between coaching and influencing, clarifying that coaching success relies on deep client impact, not broad reach. He debunks myths about needing a large social media following or a flashy personality, emphasizing that coaches create real transformations for a select clientele through trust and connection. The episode features insights from a Thriving Coach Academy graduate, highlighting the program's comprehensive support for launching and sustaining a coaching business.
Frank Macri celebrates the 200th episode of the Life Coaching Secrets Podcast by offering listeners access to the Coaching Fundamentals course. He details the course's contents, including effective coaching techniques, transformational conversations, the psychology of motivation, and building a coaching practice. Macri emphasizes the low-cost, zero-risk opportunity for aspiring coaches to explore the field.
Writing a book is one of the biggest challenges I’ve ever taken on—both in my business and in my life. After years of starting and stopping, I finally put together The Thriving Coach. This book covers the best lessons I’ve learned from building a 7-figure coaching business, mentoring thousands of coaches, and refining the Rulebook Coaching Method™ . This book is designed to fast-track your success, giving you the exact steps to build a thriving coaching business while skipping the trial and erro...
What if you gave yourself full permission to dream—without limits, without logic, without needing anyone else's approval? Most people stop dreaming as they get older, not because they don't want more for their lives, but because they've forgotten how to dream. They’ve been conditioned to be practical, to shrink their desires, to wait for permission. But dreaming is one of the most powerful tools we have as humans. It has shaped history, fueled progress, and transformed ordinary lives...
Frank Macri interviews Yamato Yoshioka, a leadership coach, about his work with executives and entrepreneurs. Yamato discusses the struggles of high achievers, including burnout and relationship challenges, and the myths that hold them back from fulfillment. He shares his coaching approach, emphasizing slowing down, prioritizing self-care, and redefining success, with the goal of helping leaders create a balanced and fulfilling life.
Frank Macri discusses the "yes before how" mindset, encouraging listeners to commit to their goals before having a detailed plan. He explores the limitations of needing a perfect plan, the benefits of embracing uncertainty, and provides tools and questions to help listeners adopt this empowering approach. The episode also features a success story from a coach in the Thriving Coach Academy.
Ever felt torn between family expectations and your own dreams? Wondering how to pursue what truly fulfills you when your loved ones don’t understand—or even disapprove? Many of us face the challenge of balancing family ties with our personal aspirations, often feeling the pull between others’ beliefs and our own path. In this episode, we’ll dive into: Why family resistance might actually be a sign of their care—and how to honor that without sacrificing your dreams How to handle judgment and dis...
Frank Macri shares the five key signs that indicate someone is born to be a life coach. He debunks common myths about needing extensive life experience or a large following, and emphasizes the importance of proper training and mentorship. The episode also features a student's story about their positive experience with Thriving Coach Academy.
Do you fear overpromising and falling short, or avoid making promises altogether? What if I told you that both extremes can hold your business back? Many coaches face the challenge of balancing big promises with realistic results, but there’s a sweet spot that allows you to deliver genuine value while setting clear expectations. In this episode, we dive into: Why avoiding all promises can be as limiting as overpromising How to showcase client success stories without exaggeration Tips for guiding...
Does charging for your services make you feel uneasy? Worried that asking for payment might seem pushy or that clients might judge you for setting your rates? If you’ve ever felt conflicted about selling your coaching, this episode is for you. Selling doesn’t have to feel forceful or uncomfortable—instead, it can be an invitation for transformation. In this episode, we’ll unpack: Why rejection isn’t personal and how each “no” creates space for the right clients How charging enhances, rather than...
Ever wondered if your dreams are just too big? Do you sometimes feel that your goals are so ambitious they might even be out of reach? You’re not alone. In this episode, we’re breaking down what it really means to have “big dreams” and why they might be the perfect fit for you, even if they feel intimidating. Tune in as we explore: Why your dreams align with your potential and are there to be achieved How self-doubt can sneak in and how to overcome it The surprising ways your biggest aspirations...
Many people live their lives trying to impress others. Some people even think they need to "prove" themselves as a life coach. The truth is... you have no one to impress. You don't have to convince people why they need to hire you. You don't need to have your family or friends' approval. Let people have their opinions of you. Allow people to like you and dislike you. When you stop proving yourself to others, you experience freedom. In this episode, we will show you why you have no one to impress...
Tired of hearing about outdated or pushy tactics to find clients? Wondering why some methods just feel wrong—or don’t work? In this episode, we reveal the worst ways to find clients, contrasting these ineffective tactics with strategies that prioritize authentic relationships and lasting client attraction. You will learn: Why simply handing out business cards or relying on a static website may be costing you potential clients The hidden pitfalls of paying for ads too early and why organic growth...
Frank Macri shares the top five strategies to attract coaching clients. He emphasizes focusing on one strategy, building genuine connections, and providing value. The strategies include networking, speaking engagements, social media, podcasting, and referrals. He also shares a story from one of his students in the academy who had success with life coaching.
Do you cringe at the thought of selling? Worry you’ll come off as pushy or insincere? What if avoiding sales is actually costing you – and your clients – more than you realize? In this episode, we address the tension between selling with integrity and the fear of being “salesy.” You will learn: Why so many feel resistance around selling and how it affects your business The surprising power of seeing sales as an invitation, not a push Key mindset shifts that will help you find joy and confidence ...
Not all debt is bad. In fact, some debt is very good. Good debt is an investment that will generate a return. Good debt is an investment that will make you a better person. When you take on good debt, you can make more than someone who avoids debt altogether. As a coach and business owner, you will take on good debt as you grow your business. The world's top-earning coaches use debt to their advantage. In this episode, we break down the difference between good and bad debt. To start a successful...
Ever wonder when it's time to leave your job to pursue your entrepreneurial dreams? In this episode, we explore the fear, uncertainty, and exhilaration that come with deciding to go all-in on your coaching business. You will learn: What happens when you release the safety net and finally bet on yourself How shifting even a fraction of your energy from a draining job to a business you love can lead to extraordinary results How to transition to coaching without don't needing a long client list Thi...
Do you wonder what makes some offers irresistible while others get overlooked? In this episode, inspired by lessons learned from wedding planning, we dive into how coaches can craft compelling offers that connect with their audience. You will learn: How to make potential clients feel valued and appreciated The secret to making your offers simple and clear How to stand out from other coaches in the industry By the end of this episode, you’ll know how to elevate your offers and inspire more people...
If you've ever thought that email marketing is outdated or ineffective, think again. In this episode, we reveal why email is still a powerful tool for coaches and how you can use it without feeling spammy or pushy. What you’ll learn: How emails can work for your business, even if you are just getting started How to nurture relationships and provide value to your audience without overwhelming them Why an email list gives you more control and stability than relying on social media platforms Em...
What if living paycheck to paycheck was a thing of the past? Imagine a life where money is no longer a concern, and financial independence isn’t just a dream, but a reality. For many, the pursuit of financial freedom feels like an endless journey, often filled with frustration. Most people believe that the key to achieving financial independence lies solely in saving. “Put aside money for a rainy day... cut your expenses... spend less…” While trimming unnecessary costs can be helpful, there’s a ...
Have you considered the first impression you make on new clients? When a client hires you, they may still be concerned about whether they made the right decision and if they’ll truly get the value they’re hoping for. In this episode, you will learn how to transform your onboarding process into a red carpet experience that leaves a lasting impact. You’ll discover how to avoid the biggest mistakes coaches make when welcoming new clients, ensuring they feel valued and excited about their journey ah...
Frank Macri discusses the art of selling coaching through a heart-centered approach. He shares four key questions—Why Change, Why Them, Why You, and Why Now—to guide consultations, helping potential clients realize their needs and potential. The episode also features a student testimonial, highlighting the Thriving Coach Academy's impact on building successful coaching businesses.
Are you worried that you need to have achieved everything your clients want to accomplish in order to coach them effectively? Do you think that personal success is a prerequisite for helping others achieve theirs? What’s the real role of experience in the coaching process? In this episode, we’ll explore: Why you don’t need to be an expert in your clients’ goals to coach them successfully. The power of Pure Coaching and how it helps clients uncover their own solutions. How Hybrid Coaching blends ...
