The joke says "where do you bury dead bodies? The second page of Google!" It's funny that we think that's true because when we look at how people and businesses are found, we rely on what we find online. But, there are so many ways that people find out about what it is that we do and how we can help them. Using the media to be out there and be seen is a way for people to know about us. Using announcements in groups, associations, etc. telling them of accolades we've won...
Sep 28, 2021•28 min•Season 2Ep. 39
According to Wikipedia, thought leadership is defined as "A Thought Leader is an individual or firm ascribed the quality of ‘Thought leadership’. Thought leadership is influencing a narrative by understanding what needs to be done. A Thought Leader can be recognized as an authority in a specific field and whose expertise is sought and often rewarded, that can be an expert, a historical figure, or a 'wise person' with worldly impact." With that definition in mind, many people are now attempting t...
Sep 21, 2021•39 min•Season 2Ep. 38
Do you use PLR (Private Label Rights) content in your business? Many people have a hard time coming up with content to share to the marketplace - be it a blog post, article, lead magnet, books, etc. - and thus put nothing out there. The problem with this is that when someone is looking for what you do, they don't see anything about you because you didn't put anything out there - whether on social, blog forms, or any other content. What are you to do if you are faced with a blank screen and have ...
Sep 14, 2021•36 min•Season 2Ep. 37
When people hear about SEO, there are several types of reactions one can expect. For some, it's a blank stare or someone looking at you like you're crazy. For others, SEO is frightening - too many things that need to be done for Google and the other search engines to find my page. And for some, SEO is a topic they love to talk about and can get "geeky" with the best of them while talking about the subject! Listen in as Jennifer, Daniel, and Patricia attempt to limit the "geekiness" o...
Sep 07, 2021•38 min•Season 2Ep. 36
Do you let things pop up on you? Do you let clients change their project on-demand, without "change fees" or invoicing them for changes outside of the original scope of the project? Do you become friends with your clients? There are many different types of boundaries that business people need to set. Some boundaries address the concerns we mentioned above while others help to protect us from getting too close or walking a line that we may fall over. Listen in as Jennifer, Daniel, and Patri...
Aug 31, 2021•46 min•Season 2Ep. 35
Do you know anyone with an "organized mess" on their desk? Perhaps this may even be you! When you're not organized properly, you can lose HOURS of time when you are looking for various items/papers/forms, etc. and that can cost you real money. What do you do to make sure you stay better organized? Listen in as Jennifer, Daniel, and Patricia talk about organization tips for your business - from password managers to tags in systems to ways to improve your business - all designed to bring you more ...
Aug 24, 2021•25 min•Season 2Ep. 34
There are only 24-hours in a day. Nothing we do will ever change that unless some cosmic change happens, and that's not likely to happen for thousands of years, if ever! So, with that said, how we manage our time - personal and business - makes a big difference and we need to be aware of those time constraints and our obligations so that we can move forward. Listen in as Jennifer, Daniel, and Patricia talk about tips for better time management and how you can start controlling your day ins...
Aug 17, 2021•42 min•Season 2Ep. 33
Have you ever heard the line, "everyone is our customer?" For some, that may be true - if you have such an amazing product that EVERYONE is buying what you're selling. But, for most of us, we do not have a market that big - we either sell to businesses or consumers; we sell to people in our local geographic location or we're a larger distributor; etc. Figuring out how to find a niche and paying attention to what your market wants is important if you want to succeed! So, listen in as Jenni...
Aug 10, 2021•24 min•Season 2Ep. 32
Customer service is a big issue - so much so that many businesses say they stand out by providing the best service or some other way of making that same statement. But, we know plenty of horror stories of bad customer service and how one bad experience can lead to a loss of 15 potential clients and brand reputation! Listen in as Jennifer, Daniel, and Patricia talk about customer service: what to look out for, how to properly ensure your clients are being kept happy, and knowing that you're not s...
Aug 03, 2021•32 min•Season 2Ep. 31
There is a myth that sales post-COVID is/will be different. While there may be some changes, the basics are still the same. Listen in as Jennifer, Daniel, and Patricia go through what the sales landscape will look like over the coming months and years and how NOW is the time to start capitalizing on the opportunities if you want to win!
Jul 27, 2021•21 min•Season 2Ep. 30
Bartering in business can be a great way to reduce cash flow concerns, provided both parties are getting equal value. However, there are many issues to consider when you enter into a bartering relationship with a vendor. Listen in as Jennifer, Daniel, and Patricia go through some of the points to consider when you look at bartering and how the bartering relationship can help/hurt your business.
Jul 20, 2021•20 min•Season 2Ep. 29
Are you the DESTINATION or are you using other people's platforms to drive traffic to your business? Do you have people looking forward to hearing from you? Do you get "white mail" from your clients or are you only getting business messages from them? Do you OWN your media? Listen in as Jennifer, Daniel, and Patricia talk about owning your media - be it your website, magazines, radio stations/programs, video channels, and more and why it is so important for you to look at growing your universe! ...
Jul 13, 2021•26 min•Season 2Ep. 28
When you make the decision to start investing in social media or advertising on any platform, there are many questions you need to consider. Among those questions include areas about where your ideal clients "hang out," are you looking for a particular demographic - men/women, younger/older, etc. There's also the concern that spending too much time on social can have a detrimental impact to your business and efficiencies by wasting time, or going down that "rabbit hole" seeking out a project/ide...
Jul 06, 2021•26 min•Season 2Ep. 27
There are so many tech tools that we use on a regular basis in our businesses and lives but how do you know which ones are good and which ones may not make sense for us to use? Listen in as Jennifer, Daniel and Patricia go through some of the tools they use - the ones that they cannot live without and the ones that may have been a waste of time - and what you want to start looking to get for your business, TODAY!
Jun 29, 2021•48 min•Season 2Ep. 26
It's been said many times that we all have a book inside us. Sometimes we are too scared to write our story and sometimes we are not sure how to even get started writing it or being comfortable sharing it with the world. In this episode of the "It's the Bottom Line that Matters" podcast, we hear from our special guest, Ellen Violette from Books Open Doors , why it is so important to get your book written, what you can do about getting your book seen and adding to your credibility an...
Jun 22, 2021•45 min•Season 2Ep. 25
Most businesses go out of business because they run out of cash! How do you make sure you have the right amount of capital and cash flow in your business? Listen in as Jennifer, Daniel, and Patricia talk about business capital, cash flow, Profit & Loss statements, Balance sheets and more in a way that won't put you to sleep! And if you need access to capital , please check out our special financing offer !...
Jun 15, 2021•39 min•Season 2Ep. 24
A lot of us get lost in how we talk about what we bring to the table. Sometimes, we end up getting to our value proposition, or the reason someone should want to work with us, in a few minutes, but many times, people have lost interest or attention by that point. You want to have your value proposition up-front and clear that even a fourth-grader can understand what you are doing and offering! This clarity is true also in your networking "30-second" pitch. If you do not quickly...
Jun 08, 2021•32 min•Season 2Ep. 23
Unlike the movie and show, "How to Succeed in Business Without Really Trying," business takes a lot of effort and planning. Listen in as Jennifer, Daniel, and Patricia go through some of their tips for laying the best framework for success as you start your business. And if you need assistance in getting started, please go to https://clients.njsbdc.com/reg.aspx?mode=counsel&center=21025&subloc=0 and complete the brief intake form for the Small Business Development Center who can t...
Jun 01, 2021•46 min•Season 2Ep. 22
In our latest episode, we sit down with a crisis communications expert, Lorraine Schuchart who talks with us about what a crisis plan actually is, why it is important to have one, and when you should start preparing it (hint, yesterday is already late in the game!). Find out more about the various types of concerns you're going to want to consider when mapping out your plan and to whom you should be consulting to get the most out of your plan. Hopefully, the plan you build will sit on a sh...
May 25, 2021•49 min•Season 2Ep. 21
Welcome to the first of our "Listener Question" episodes where Jennifer and Daniel answer questions that you, our loyal listeners, have asked of us about running your business and staying motivated! If you would like to ask a question of your own, please email us and we will be happy to try and answer your question on our next Listener Question episode!
May 18, 2021•41 min•Season 2Ep. 20
Business, in general, is relatively straightforward. We make something, sell it and make money. But, every now and then, we get a curveball thrown at us that causes all sorts of issues - be it political, regulatory, natural disasters, pandemics or anything else out of the norm - that mess with our continuing operations. Listen in as Jennifer and Daniel talk about some of these unforeseen circumstances and how they navigate those waters and how you can too so you can stay ahead in business ...
May 11, 2021•32 min•Season 2Ep. 19
Nearly all small business owners get hung up on this one - we don't know when to unload some of the tasks we do or some of the "pieces of the pie" that we are not proficient at to people that can help us and improve our situation vs spending our time learning the process and using trial and error to get to some growth. When we focus on how we can make the change to outsourcing or hiring new team members to complement our skills, or better, to augment our skillset and handle areas where we are NO...
May 04, 2021•44 min•Season 2Ep. 18
Do you know if there are any hidden complications in your business that may be hurting your business's operations or ability to sell? Listen in as Jennifer, Daniel, and Patricia go through some of these complications - things that may be obvious to some and not to others and those items that may not even be foreseen at this time. How you go about addressing these issues will have a significant impact on your business's continuing operations, so take note and get started planning!...
Apr 27, 2021•34 min•Season 2Ep. 17
Let's face it. We all have issues from time to time staying motivated, keeping our eye on the prize, and giving it our all. The whole idea of operating at 110% gets to many people and causes us to falter. Listen in as Jennifer, Daniel, and Patricia talk about motivation, how they get motivated and what you can do to stay motivated to dominate your market/business! And please check out Jennifer's new book, " Building A Winning Mindset: Strategies to Help You Be More Positive & BE YOUR B...
Apr 20, 2021•33 min•Season 2Ep. 16
One of the quickest and most lucrative ways to grow your business is by getting in front of large groups of people to share your expertise and offer. However, many people are afraid of public speaking and so focus on the 1:1 model where they talk to hundreds of people individually with the same offer and information that could have been presented one-to-many. There are benefits and drawbacks to each way of presenting but you're going to want to listen in as Jennifer, Daniel, and Patricia ...
Apr 13, 2021•40 min•Season 2Ep. 15
In sales, one of the most dreaded people you can get on the phone is the gatekeeper - that person that doesn't want to let you get through to your "target." But, when you have a clear strategy and are friendly and helpful to the gatekeeper, you can often find out much more about the company and stand a better chance at getting your prospect to sign up with you! Listen in as Jennifer, Daniel and Patricia talk about the gatekeeper and how you can "get more bees with honey than vinegar" and w...
Apr 06, 2021•23 min•Season 2Ep. 14
How do you view customer service in your business? Do you look at it as an investment in your business or an expense? Do you pay attention to the words and ways that you use to describe your clients or are they numbers or a meaningless word in your vocabulary? Listen in as Jennifer, Daniel and Patricia review some customer service wins and fails and why you should be paying more attention to customer service. Tag #Disney #Walmart
Mar 30, 2021•36 min•Season 2Ep. 13
A lot of us go to conferences, seminars, webinars, and more. In today's seemingly all-remote world, many of us may have attended (or at least signed up to go to) more online programs than we used to. But, the major questions to answer about the programs that you attend are: What do you do with the information that you learned from that program? Do you have a goal in mind for attending? Are you trying to learn something new, find someone new, find a new solution you can b...
Mar 23, 2021•29 min•Season 2Ep. 12
For many people who dream of starting a business, they consider opening one with a family member or with a plan to eventually have their family working with them at their business. But, what happens when you bring in multiple personalities to your business along with issues from the home or bring work home with you? Listen in as Jennifer, Daniel and Patricia talk about family dynamics in business and what kind of issues may arise and how to navigate the tricky and slippery slope of working...
Mar 16, 2021•26 min•Season 2Ep. 11
After taxes, payroll, and rent, one of the largest expenses in a business is customer acquisition. So, it really is no question then that you'd want to minimize that expense and make more revenue from the clients you already do have. But how do you encourage your existing customer base to buy from you more often and at higher dollar amounts than they already are buying from you? Listen in as Jennifer, Daniel, and Patricia walk you through some ideas to help you start getting more clients b...
Mar 09, 2021•29 min•Season 2Ep. 10
