Using Publicity to Grow Your Business with Guest Jill Lublin
Episode description
The joke says "where do you bury dead bodies? The second page of Google!" It's funny that we think that's true because when we look at how people and businesses are found, we rely on what we find online.
But, there are so many ways that people find out about what it is that we do and how we can help them. Using the media to be out there and be seen is a way for people to know about us.
Using announcements in groups, associations, etc. telling them of accolades we've won or new hires/programs is a great way to reach your target market in a quick and easy fashion.
Publicity is, after all, getting the word out about who you are and what you do. As you see, there are many ways that you can generate publicity to help you land new clients and opportunities and Jill Lublin is a great resource to help you with your publicity.
Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness, and Referrals. She is the author of 4 Best Selling books including "Get Noticed...Get Referrals" (McGraw Hill) and co-author of "Guerrilla Publicity" and "Networking Magic." Her latest book, "Profit of Kindness" went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years of experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals. Visit publicitycrashcourse.com/freegift and jilllublin.com