Thought Leadership - Helping You Be Seen As An Expert By Your Ideal Prospects
Episode description
According to Wikipedia, thought leadership is defined as "A Thought Leader is an individual or firm ascribed the quality of ‘Thought leadership’. Thought leadership is influencing a narrative by understanding what needs to be done. A Thought Leader can be recognized as an authority in a specific field and whose expertise is sought and often rewarded, that can be an expert, a historical figure, or a 'wise person' with worldly impact."
With that definition in mind, many people are now attempting to be seen as thought leaders in their respective industries but, oftentimes, they do not know where to start.
There are plenty of ways that you can use content to help you be seen as a thought leader. In a prior episode (Season 2, Episode 37), we discussed using PLR as a means to develop content that can help you get exposure and be seen as a thought leader. In this episode, Jennifer, Daniel, and Patricia talk about how using other sources can help you be seen as a thought leader and what you can do to keep moving the needle to be seen as the expert in your industry.